As the driving force behind Parlanti’s marketing and advertising efforts, we were tasked with creating, executing, and managing a Black Friday Week sales campaign that would obliterate all prior year’s Black Friday promotions. Lucky for everyone, we’re always up for taking a challenge, and blowing it out of the park.
Using a combination of extensive historical data and product value propositions, we were able to serve smart digital ads, emails, and content through a variety of channels based on intelligent metrics, such as a user-behavior and interests. The key was to tactically target the perfect users, with the perfect content, at the perfect time. The rest is history.
The results were nothing short of explosive. We were not only able to increase Black Friday sales by over 100% from any year before, but we were also able to convert 87 new customers from other competing brands to Parlanti in just 7 days. With an average paid ads Cost-Per-Purchase (CPA) of $14.51, we were able to deliver Parlanti a 5,600% return on their adspend.