CASE STUDY

Driving Big Black Friday Sales for an LEO Owned and Operated Brand

the task

13 Fifty Apparel wanted to do Friday Sales Week tactically, and with a BANG. With the unveiling of new lines of products, 13 Fifty wanted to maximize reach to new customers, target past customers, and drive engaged users to their new products. Not only did they have new products, but they also were running a Black Friday discount that their customers and prospects couldn’t let pass them by. 13 Fifty packed the house with products, had the staff ready, the creative loaded, and they looked for us to take care of business.

the STRATEGY

Thanks to 13 Fifty’s internal creative team, we worked together seamlessly to create the most engaging content to promote the variety of Black Friday Sale Week promotions. We used a variety of channels such as Facebook, Instagram, Google, Bing, YouTube, and Snapchat to drive ads to past customers, engagers, and new customers. We planned and executed an extensive array of digital campaigns, audiences, and targets that would drive sales at high-volumes for short durations, while we launched and executed follow-up campaigns. We had staff on-call throughout the week and weekend to ensure the campaign moved to plan every inch of the way.

the results

The results blew the expectations out of the water. We drove a high-volume of users to 13 Fifty, at a low cost-per-result, in a time of typically high-cost results. We came guns blazing with over 3,000,000 ad impressions throughout Facebook, Instagram, Google, YouTube, Bing, and Snapchat. In the seven-day window, we booked 2,756 new customers, 33,000 website visitors, and all with a total return on ad spend (ROAS) of 825%.

THE STATS

7

Days of Promotion

33k

Web Visitors

$20k

AdSpend

3M

Impressions

2,756

New Customers

825%

ROAS