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The Power of Brand: A Key Driver in Gaining Market Share

In the fast-paced and competitive landscape of business, establishing a strong brand is not just a marketing strategy; it’s a critical element for gaining market share and fostering long-term success. A robust brand presence goes beyond a memorable logo or a catchy slogan – it embodies the values, identity, and promises that set your business […]

Marketing & Advertising to Gen-Z Consumers: Here’s How You Do It

The emergence of Generation Z, born between the mid-1990s and early 2010s, has brought about a paradigm shift in consumer behavior. With a unique set of values, preferences, and digital fluency, attracting Gen Z requires innovative and authentic marketing strategies. In this article, we will explore key approaches to capture the attention and loyalty of […]

11 Tips to Expand Your Business’s Instagram Presence

11 Tips to Expand Your Business's Instagram Presence- 1

In the digital era, Instagram has evolved beyond a platform for sharing photos; it’s now a powerhouse for businesses to connect with their audience and expand their reach. With over a billion active users monthly, leveraging Instagram for business growth has become paramount. Here are some essential tips to help you navigate the Instagram landscape […]

Elevate Your Business: Tailored Marketing and Advertising in West Palm Beach, Florida

Elevate Your Business- Tailored Marketing and Advertising Solutions in West Palm Beach, Florida

In the vibrant landscape of West Palm Beach, Florida, businesses thrive in a tapestry of culture, innovation, and growth. Amidst this bustling hub, our marketing and advertising agency stands as a beacon, offering bespoke solutions to propel local businesses to new heights. At the heart of our services lies a commitment to understanding the unique […]

How To Improve Your E-Commerce Email Newsletter Open Rates

how to improve your e-commerce newsletter open rates

Improving email open rates for your e-commerce newsletters is vital for engaging customers and driving sales. Here are actionable strategies to boost those rates and enhance your marketing impact: Compelling Subject Lines: Craft concise, intriguing subject lines that pique curiosity and clearly communicate value. Personalization, urgency, and relevance are key elements to entice recipients to […]

The Art of Marketing Ultra-Luxury Brands: Crafting Exclusivity in a Prestige-Driven Market

the art of marketing ultra-luxury brands

In the realm of luxury, a select tier stands apart, commanding an aura of exclusivity that transcends the conventional. This is the realm of ultra-luxury brands, where opulence, craftsmanship, and distinction converge to create an unparalleled experience for the discerning elite. Marketing such esteemed brands requires a nuanced approach, blending sophistication, exclusivity, and innovation to […]

Maximizing Black Friday Revenue for E-commerce: A Comprehensive Guide

black friday ecommerce comprehensive guide

Black Friday is one of the most significant shopping events of the year, and for e-commerce companies, it presents a golden opportunity to boost revenue and reach new customers. In this guide, we’ll explore proven strategies to make the most out of Black Friday online. By implementing these tactics, you can ensure that your e-commerce […]

NewStyle Digital Launches Suomy USA’s Luxury Equestrian Helmets into the US Market

suomy equestrian helmets

NewStyle Digital, a leading digital marketing and e-commerce solutions provider, is proud to announce the launch of Suomy USA’s luxury equestrian helmets in the United States. The partnership between NewStyle Digital and Suomy USA marks a significant milestone in the equestrian industry, bringing top-tier Italian craftsmanship and cutting-edge design to American equestrian enthusiasts. Suomy USA, […]

Marketing Strategies for Competitive Equestrian Showjumping Riders

marketing strategies for equestrian showjumping riders

In the world of competitive equestrian showjumping, talent and skill in the saddle are undoubtedly essential. However, in today’s digital age, success in the sport often depends on more than just flawless rounds and impeccable horsemanship. To truly shine in the showjumping arena, riders must also excel in the realm of marketing. In this article, […]

Mastering the Art of Advertising: Unlocking the Power of ROAS

mastering the art of ROAS digital advertising

In the fast-paced world of digital marketing, success hinges on your ability to allocate resources wisely and achieve the best return on investment (ROI). In this quest for profitability, Return on Advertising Spend (ROAS) emerges as the guiding star for advertisers and marketers. Understanding and optimizing ROAS is not just a skill; it’s the lifeline […]

A List Of Unethical Marketing Practices

unethical marketing practices

Unethical marketing practices refer to actions or strategies that violate moral principles, laws, or industry standards, often with the intent of gaining an unfair advantage or misleading consumers. These practices can harm consumers, competitors, and the integrity of the industry as a whole. Here are some examples of unethical marketing practices: 1. False Advertising: Promoting […]

Are You Running TikTok Ads? You Should Probably Rethink That

Are you running tiktok ads - you should probably rethink that

In recent years, social media platforms have become an essential part of marketing strategies for businesses, both large and small. TikTok, the wildly popular short-form video-sharing app, has emerged as a dominant force in the social media landscape. While TikTok’s massive user base presents a significant advertising opportunity, it is essential for small businesses to […]

The Pitfalls of Cheap Website Designers: A Cautionary Tale

cheap website designers

In the competitive digital landscape, having a well-designed and functional website is essential for businesses and individuals alike. However, opting for a cheap website designer can often lead to a range of negative consequences. In this article, we explore the pitfalls of using a cheap website designer, highlighting the potential risks and drawbacks that can […]

Navigating Marketing in West Palm Beach, FL: Strategies for Success in Highly-Saturated Areas

marketing in west palm beach florida - marketing agency

In today’s hyperconnected world, marketing plays a vital role in distinguishing businesses from their competitors and driving their success. This holds especially true in highly-saturated areas like West Palm Beach, FL, where the marketplace is bustling with numerous companies vying for the attention of consumers. In such a competitive landscape, understanding the importance of effective […]

The Facebook & Instagram Boost Button: Why You Should Never Use It

2 facebook instagram boost button never use it

The “Boost” button on Facebook & Instagram posts is infamously referred to as the “take my money” button, and for good reason. On first sight, it may appear as if “boosting” your posts is a good idea, but believe us, it isn’t. ‘Boosting’ posts is something that is not only ineffective, but also lacks a […]

Dorothy Draper Co Signs NewStyle Digital as Agency of Record

Dorothy Draper Co. has designated NewStyle Digital: a West Palm Beach branding and advertising agency as their Agency of Record. NewStyle Digital will be working with Dorothy Draper Co. on a variety of sub-brands including Dorothy Draper Home, Carleton Varney, and Dorothy Draper Fabrics and Wall Coverings. NewStyle Digital aims to integrate a breathe of […]

NewStyle Digital Featured in Horse Illustrated

newstyle digital featured in horse illustrated

NewStyle Digital has been featured in Horse Illustrated’s “The Ins and Outs of Being a Sponsored Rider“, by Kristina Lotz. Link to Full Article: https://www.horseillustrated.com/the-ins-and-outs-of-being-a-sponsored-rider

5 Ways To Maximize Your Black Friday E-Commerce Sales (2022)

5 Ways To Maximize Your Black Friday E-Commerce Sales (2022)

The time has come once again, where people camp outside of stores and mercilessly stampede each other through the doorways of best buy to get that new TV for 40% off. You know what time I’m talking about…BLACK FRIDAY time. It’s time to dump that excess inventory, convert it into cold hard cash, and get […]

General Mills, Audi, Pfizer and GM Suspend Twitter Ads – And People Love It

General Mills, Loreal, Pfizer Twitter Ads Suspended Pausing Elon Musk

According to recent reports, one of the top advertising firms –  IPG Media Brands – has informed their clients to temporarily suspend their Twitter Ads following the Elon Musk takeover. The reasoning provided by IPG was due to the possible instability of the platform with Elon Musk at the helm. Of these brands, it has been […]

Dahmer: How Netflix Masterfully Used Negative Press To Skyrocket Viewership

Dahmer - How Netflix Masterfully Used Negative Press to Skyrocket Viewership

The NetFlix mega-hit series “Dahmer” has taken the internet by storm over the last few months, driving the show to the #1 spot week after week. However, the success of the show is attributed to far more than just NetFlix promotion. With a plethora of serial killer documentaries and shows (including documentaries of Jeffrey Dahmer) […]

NewStyle Digital Partners with Wellington International

wellington-international-jump-2-c

NewStyle Digital as partnered with Wellington International – “Home of the Winter Equestrian Festival.” Wellington International, formerly known as Palm Beach International Equestrian Center is considered the most recognizable equestrian sporting venue in the United States. NewStyle Digital will be working alongside Wellington International to redesign their website and create an integrated marketing strategy which […]

Testing Out The Insta360 Go2 On Palm Beach Island (Sample Footage)

palm beach island - testing out insta360 go2 camera

Who says work can’t be fun? We tested the Insta360 Go2 camera on Palm Beach Island & the Palm Beach Island Lake Trail to see what the fuss was all about. If you’re unfamiliar with Insta360, they’re a competitor of GoPro. If you want my honest opinion (we are not paid for this), Insta360 is […]

The Psychology of Marketing Elite Brands: What Marketers Get Wrong

the psychology of marketing elite brands

Elite brands like Ferrari, Lamborghini, and Rolex do an extraordinary job marketing their brands, which is why they are dominant within their respective industries and will continue to do so. However, the marketings strategies behind these elite brands didn’t happen by luck or chance, but through harnessing the power of psychology. Don’t get me wrong, […]

Here’s How Your Business Can Drive Explosive Online Sales On Black Friday

If your business model is applicable to running a Black Friday Sale, then we’ve got a little tasty treat for you. As most are aware (and potentially scared) of the endless hoards to people bombarding brick-and-mortar stores to get that TV for 50% off, most people have recently resorted to doing their Black Friday shopping […]

LinkedIn used to be useful, but now it’s just filled with spam

linkedin spam

When the world was first introduced to LinkedIn, many people were put off by the idea of how a business social media network could actually become popular in the upcoming of major social media platforms such as Facebook and Twitter. However, LinkedIn had grown to become extremely popular within the business world as a place […]

Facebook, Twitter, and Google Under Fire by US Senate Over Platform Censorship

facebook-twitter-google-ceo-right

The Chief Executive Officers of Facebook, Twitter, and Google endured over three hours of questioning from US Senators on Wednesday afternoon. Facebook’s Mark Zuckerberg, Twitter’s Jack Dorsey and Google’s Sundar Pichai were summoned before the Senate after both Democrats and Republicans agreed to call them in for questioning over platform censorship. The session was comprised […]

5 Types of Digital Content To Bring Your Brand Back To Life

digital content

In this day and age, the type of online content you choose to post can make or break your business. Looking to add a little more pizzazz into your digital postings? If so, follow these 5 recommendations below to bring your brand to a whole new level. Evoke Emotion Inspiring and emotionally content is key. […]

COVID-19 & Business: How Upgrading Your Digital Can Help Your Business Thrive

covid-19 and business how to use digital to help your business thrive

Contrary to what you may be seeing on the news, many businesses are actually KILLING it during COVID-19. Make no mistake, this is no random occurrence. Since February 2020, COVID-19 has completely destroyed lives, businesses, jobs, and has left the world completely upside down and ankle deep in chaos and confusion. For most business owners, […]

Getting Started with Mailchimp: What You Need to Know

email marketing wellington florida

If you’re looking to create simple yet stunning email campaigns, Mailchimp is the tool for you. Mailchimp is an American marketing automation platform and an email marketing service. It has so many different features to offer. Hence, the need for a blog post break down! Stick around for the necessary tips and tricks you need […]

Social Media Management: What To Do in a Crisis

social-media-management-crisis

Nobody could have predicted the effect that COVID-19 would have on all of us. However, luckily for you, we’re here to help you get through this time of crisis! From the social media management side, there are several steps you can take to form effective communication with your consumers during this unprecedented time. Read on […]

Digital Marketing: You’re in it for the Long Haul

digital marketing long haul

“It’s a Marathon, Not a Race.” When it comes to digital marketing, it’s important to remember that in order to maintain success, you must be in it for the long haul. Nothing comes too quickly in this field, and for sure nothing stays relevant for long. To keep a steady pace and maintain digital success, […]

Digital Marketing During COVID-19.

COVID-19 digital marketing

The Coronavirus (COVID-19) pandemic is causing ever changing movement for all businesses these days. With so much uncertainty ahead, companies are heavily relying on their digital strategy to keep afloat. With the disappearance of events and face to face meetings, there has never been a better time than NOW to build up a strong digital […]

Simple Steps to Improve Your Instagram Page

Curating Your Instagram Feed During COVID-19

Curating an Instagram feed may seem complex. However, it’s a lot more simple than many may realize! With all the extra time at home stemming from COVID-19, there’s never been a better time than the present to reinvent your feed’s aesthetic. So, let’s begin with the simple steps to help you get to where you […]

Simple Ways To Increase Your Instagram Engagement

Instagram Engagement Tips

Instagram engagement is measured based on how the public interacts with your posted content. Yet, Instagram’s algorithm is always changing. To keep up with the potential changes that lie ahead, read on for some simple to follow methods! Metrics For Measurement Before we tell you how to bump up that engagement, here are some useful […]

The Benefits Of Using Video Marketing

Video Marketing Benefits

We’ve written before about video marketing, and why and how it’s important in the digital world. However, this blog is different. This blog is meant to dive deeper and deeper into the benefits behind this extremely populous marketing method. If you’re not currently integrating this practice into your digital strategy, now is the time to […]

The Ultimate Guide To Sports Marketing

sports marketing

The sports market in America is a pure powerhouse. With an over 100 billion dollar market value, it isn’t an area you want to skimp out on. However, sports marketing has it’s challenges. Our guide is here to assist you in identifying those challenges, establishing trends, and formulating strategies to overcome them.   What is […]

How To Create The Best Email Marketing Campaign

email marketing tips

Email marketing is defined as the act of sending a commercial message, typically to a group of people, using email. With helpful online tools like MailChimp and Sender, it’s never been easier to take advantage of this useful strategy. So, where can you begin with email marketing? How can you make it the best? Well, […]

Why You Should Use A Social Media Content Calendar

social media marketing

A social media content calendar may sound like a big undertaking. However, it can actually help to set you up for success more than you may realize. If you’re in the habit of “live posting” your social content, now is the time to break it. We’re about to teach you the importance behind planning and […]

Crafting Perfect Social Media Responses 101

The Perfect Social Media Response

You can have the greatest social media content in the world, but if you don’t have stellar engagement tactics, it means pretty much nothing. If you’ve ever wondered how to craft perfect social media responses, we’ve got the ultimate guide prepared for you below. Know Your Audience First things first, know who you’re talking to […]

Looking into the Future: Digital Marketing Trends of 2020

Digital Marketing 2020

It should come as no surprise that with each new year, digital marketing trends come and go. So, what can we expect to see in the digital world in 2020? Well, we’re here to answer that question for you. Video Marketing We’ve said it before and we’ll say it again, video marketing is about to […]

Why and How To Use Video Marketing

Why and How to Use Video Marketing

Studies predict that by 2021, 80% of all internet traffic will be video. If you have yet to incorporate videos into your marketing strategy, now is the time to make it happen. Why Video Marketing? While there are a multitude of facts to support why video marketing is a crucial strategy (and i’ll get to […]

The Top Do’s and Don’ts in Social Media Marketing

The Dos and Donts of Social Media Marketing

Social media marketing isn’t going anywhere anytime soon, so it’s important to know what you should and should NOT be doing. Avoid common mistakes, and improve your strategy by reading our tips below! Do Post a Variety of Media Tired of just posting one type of content? Don’t be afraid to mix it up! Studies […]

10 Ways To Spice Up Your Social Media Content

10 Ways To Spice Up Your Social Media Content

The world of social media is constantly changing, and it’s up to you to change your strategies with it! Looking for some ways to keep your content fresh? NewStyle Digital is here to help. User-Generated Content First things first, using user-generated content is extremely easy and helpful. Notice others tagging your product or service in […]

5 Huge Marketing Mistakes Equestrian Companies and Brands Make

5 Huge Marketing Mistakes Equestrian Companies and Brands Make

1. Overly Relying on Instagram In the last few years, equestrian companies and brands have been relying far too heavily on Instagram as the center of their marketing efforts. We’ve watched this trend explode within the equestrian brand market, and without logical reason. We’ve ran numbers from a wide variety of sources, and we’ve found […]

Instagram Business Trends in 2020: What Can We Expect?

Instagram Business Trends in 2020: What Can We Expect?

It’s no secret that the social media world is constantly changing, and Instagram is no exception. So, how are Instagram business trends expected to change in 2020…? Instagram Stories First things first, stories are about to dominate the Instagram world. There are already over 500 million viewers to stories DAILY, and that number is only […]

How to Choose the Best Digital Marketing Agency for Your Business

How to Choose the Best Digital Marketing Agency for Your Business

How do you choose the best digital marketing agency for your business? Well, that can be relative. If you find yourself lost in the sea of digital marketing agencies online, know that you’re not alone. With thousands of digital marketing agencies out there, picking the best digital marketing agency for your business can be a […]

Tired of Scam Emails? Drive Scammers Nuts With This Cool New Trick

Tired of Scam Emails? Drive Scammers Nuts With This Cool New Trick

For the technologically savvy, email scammers can be spotted from a mile away, and their tactics can be labeled as “subpar” at best. Regardless of how many of these scammers you filter into your junk box, there will always be another Indian Prince who’s generous enough to split the $50,000,000 that his father left him […]

Equestrian Real Estate Marketing Tips for Equestrian Real Estate Agents

Equestrian Real Estate Marketing Tips for Equestrian Real Estate Agents

Equestrian Real Estate Marketing is something that is rarely talked about, as the industry is so niche’ in nature. Within thriving equestrian communities such as Wellington, Florida equestrian real estate a booming business. In a community like Wellington, the opportunities to engage in equestrian real estate are endless. With the popularity of the Winter Equestrian […]

10 Tips to Marketing an Elite Equestrian Brand

10 Tips to Marketing an Elite Equestrian Brand

Marketing an elite equestrian brand is no walk in the park. Many marketing companies cannot properly market an equestrian brand because they don’t understand how the horse world works. Many equestrian marketing companies cannot properly market an equestrian brand because they don’t fully understand how corporate marketing works. If you’re marketing a small farm or a […]

5 Steps To Starting a Successful Equestrian Business

5 Steps To Starting a Successful Equestrian Business

There are more than enough equestrian businesses that have great concepts and ideas, but are lacking in many areas. Maybe those areas are funds, branding, marketing, online presence, physical presence, or even just lack of business knowledge. Equestrian businesses can vary tremendously in terms of the venture, so we have formulated a generalized 5-step guide […]

Digital Marketing 101

Digital Marketing 101

Digital Marketing may sound like something of the future to most people, but the reality is that digital marketing is everywhere and is used by almost all companies. So what is Digital Marketing? According to Wikipedia: “Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital […]

Donald Trump: The Subliminal Marketing Behind the Campaign

Donald Trump: The Subliminal Marketing Behind the Campaign

If you think that someone as smart and successful as Donald Trump is dominating polls through sheer recklessness, then you are truly lost in the dark. Donald Trump is a master of the art of persuasion, using tactics that are invisible to the untrained eye. He is not only very witty, cunning, and powerful himself, but […]

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