How to Choose the Best Digital Marketing Agency for Your Business
How do you choose the best digital marketing agency for your business? Well, that can be relative. If you find yourself lost in the sea of digital marketing agencies online, know that you’re not alone. With thousands of digital marketing agencies out there, picking the best digital marketing agency for your business can be a difficult challenge. When it comes to comparing and contrasting different agencies, various factors, such as price, competency, capabilities, and specialties are typically the driving factors when choosing a digital marketing agency. We have compiled a comprehensive list of things to look for when looking for the best digital marketing agency for your business or brand (in no particular order).
Look For Similar Clients
Look through a prospective digital marketing agency’s clients or portfolio pages to find clients that they have worked with that are similar to yours. You’re not necessarily looking for your competitors here, or for the industry leaders in your industry, but clients of theirs that are similar to you in terms of industry and size. If you’re a small pizza shop and your prospective agency has Domino’s Pizza as a client, then you’re probably looking at the wrong agency. However, if your prospective digital marketing agency has clients that are smaller local restaurants, then you’re getting warmer, in terms of finding the best digital marketing agency for your business. On the flip side, if you are a company looking to go global and grow exponentially, then choosing an agency who primarily works with small or micro businesses is probably not the greatest idea.
Look At The Quality Of Their Work
Almost every digital marketing agency has a Portfolio or Projects page. On this page, you’ll typically find the actual work (or visual representations of the work) that you can look at. If you’re in the market for a new logo, take a look at their logos and see if their logo designs are similar to something that you’re looking for. If you’re in the market for a website design, then take a look at the websites they have created and see if they are in the realm of what you’re looking for. If the agency in question is producing solid work, then one can only assume that they would do the same for your business. However, if their work is sub-par, then you can expect sub-par deliverables.
Decide If Location Matters
When choosing the best digital marketing agency for your business, location can be a deterrent depending on your preferences. If you prefer to hire a digital marketing agency that you can sit down and talk to in person, then ensure that the agency in question has a location close to you. For the most part, many digital agencies work with clients worldwide, and many clients don’t mind hiring a digital marketing agency that is not close-by, as long as the work is excellent.
Don’t Be Scared To Ask For Prices
Many digital marketing agencies do not actively list prices for services on their website. This is because there are so many variables and specifics that each client may or may not need, and displaying prices in a general form on their website is not going to be accurate. However, many agencies will have a Request a Quote or Contact Us page on their website, where you can input information of contact them directly for pricing. Don’t be afraid to ask for pricing. The worst that can happen is that the price is too high!
Look at Reviews
Reviews are essential to the success of almost any business. Type the prospective agency’s name into Google, Yelp, or Facebook to see how their reviews look. Be aware that many agencies possess the ability to manipulate reviews, so don’t use reviews as the only factor when choosing a digital marketing agency. On the same token, if you see an agency with a plethora of negative reviews, then you should be very careful in regards to establishing a relationship with them.
Ask For Success Stories
It is always a great ideas to ask a potential marketing agency about their success stories. If you’re in the market for a new website, ask them to tell you about successful metrics attributed to their website design (or development) from past clients. Some of these metrics can include increases in online sales (for e-commerce), website ranking in search engines, user experience analytics, and conversions. Your company wants to hire a marketing agency that can help make you successful, and if your prospective digital marketing agency hasn’t been able to that with any other companies, then it is safe to presume that they will not be able to help bring your company success either.
Look At Their “Theme”
Most digital marketing agencies have a “theme”, that they display throughout their website and social media profiles. A website design agency specializing in affordable websites for Real Estate Agents is a great example. To the untrained eye, this may seem great if you’re a real estate agent. However, the theme of their business is to mass-sell real estate templates to the masses, which gives your website no differentiation from the thousands of other real estate agents that they’ve built websites for. Templated websites that are copied and re-created pose search engine optimization threats, as well as many other underlying factors. This may work for your business, or it may not. It is really all about preference and business goals. If your goal is a cheap real estate website, then this is a perfect option for you. If you’re a large real estate agent looking to expand his business, clientele, and offer his website visitors better and more useful tools than the templated website, then you’ll need to find a website design agency that specializes in custom real estate solutions. Always take a look at the “theme” or business model of a digital marketing agency before hiring them to gain insight as to the weight of the positives and negatives of working with them.
When choosing the best digital marketing agency for your company, there are a variety of factors you’ll need and want to identify and analyze. However, the best digital marketing agency for your company all boils down to preferences and company goals. The needs of any company will differentiate slightly to dramatically depending on their business goals, and this must be taken into consideration when choosing a digital marketing agency for your business. The best thing any company can do before hiring a digital marketing agency is to do their research, and be realistic with themselves about what their goals are for the short term and the long term.
Hopefully this article has helped you choose the the best digital marketing agency for your business. If you’d like to have a chat with us about how NewStyle Digital can help your business grow digitally, contact us!
PRESIDENT, NEWSTYLE DIGITAL