4 POINT STABLES: CREATING THE BRAND

We were tasked with creating a name and a logo for an equine business that consisted of trainers at a state-of-the-art facility. The client wanted a name that was modern, unused by other similar businesses and contained the word “stables” at the end. We researched and brain-stormed a series of unique names that haven’t been used within this niche, and ultimately came to “4 Point Stables”. The “4” would be used instead of the word “Four”, to make the URL and company names shorter, as well as adding a modern ‘quirk’ to the name. We then devised a unique logo that was bold, modern, classy and timeless. We integrated a horse head within the negative space inside the letter “P” to add a little equestrian flair.