Ford Field and River Club is one of the most exclusive private residential communities in the American South — a heritage property rooted in Gilded Age tradition, offering estate homesites, sporting pursuits, and membership amenities at a level that competes directly with the most prestigious clubs in the country. The client required a digital presence that could carry that weight: refined, authoritative, and capable of serving both aspirational discovery and active real estate transactions.
NSD partnered with Damn Good Agency to design and build a fully integrated three-site digital ecosystem. The main club site establishes the brand — balancing editorial storytelling with the visual restraint the audience expects. The real estate site functions as a standalone property marketing platform, built to present estate listings with the same caliber of presentation a buyer would receive in person. Layered within it is a live IDX integration through IDX Broker, connecting the site directly to MLS data and allowing prospective buyers to search, filter, and inquire on active listings without leaving the Ford experience.
The technical complexity of the project was significant. Delivering seamless visual continuity across three distinct site environments — each with its own platform constraints — required deep custom development at the template, CSS, and integration layer. The IDX Broker implementation involved extensive customization to align with the club’s bespoke typefaces (Roslindale and Sweet Sans Pro) and layout standards, well beyond the platform’s native capabilities. The result is a cohesive digital presence where the brand never breaks, regardless of where a visitor lands or what they’re doing on the site.
