Careers

NewStyle Digital | Wellington, FL | In-Office
Compensation: $50k-$80k/yr, based on experience

About NewStyle Digital
NewStyle Digital is a luxury-focused digital marketing and web development agency based in Wellington, FL, serving equestrian, luxury lifestyle, and elite sports brands. Since 2014, we’ve built deep roots in the Wellington International and Palm Beach equestrian and luxury markets. Our sister agency, LVL Equestrian, focuses exclusively on equestrian brand marketing.

The Role
We’re hiring a Social Media & Email Marketing Specialist to own social and email performance across our equestrian and luxury client roster. This is a strategy and execution role. You’ll decide what gets posted and why, build campaigns that convert, and prove it with data.

Equestrian industry experience is non-negotiable, specifically within the English disciplines (hunter/jumper, equitation, dressage, eventing). You need to know the riders, the shows, the culture, and the brands our clients’ customers already buy and follow. If names like Samshield, Cavalleria Toscana, Equiline, Parlanti, Kastel Denmark, and CWD don’t mean anything to you, this isn’t the right fit.

Responsibilities

Social Media Strategy & Execution

• Build and manage content calendars across Instagram and TikTok (plus Facebook) for a portfolio of clients
• Direct content strategy based on what the algorithms are actually rewarding, not guesswork
• Concept, create, and publish Reels, TikToks, Stories, carousels, and other native formats
• Identify and act on trending audio, formats, and cultural moments quickly, while keeping content on-brand for luxury positioning
• Grow follower base, reach, and engagement across assigned accounts
• Maintain brand voice and visual consistency for each client

Social Analytics

• Read and interpret platform data (reach, saves, shares, watch time, retention, follower growth) and turn it into clear decisions
• Identify what’s working, what isn’t, and adjust content strategy accordingly
• Report performance to clients and internal team in plain, actionable terms

Email Marketing

• Plan, design, and build email campaigns and automated flows in Klaviyo and Mailchimp
• Manage email calendars, list segmentation, and audience targeting
• Write and test subject lines, preview text, and CTAs using a working understanding of the psychology behind opens and clicks
• Design emails that look premium, render correctly across devices, and drive action
• Monitor and optimize open rates, click-through rates, conversion rates, revenue per recipient, and list health
• Run A/B tests and apply the results

Accountability

• Log and account for hours worked per project and client
• Relay and track tasks inside our task management system
• Coordinate timelines, approvals, and deliverables with the internal team and clients

What We’re Looking For

• 2+ years of professional experience in social media management and email marketing
• Proven experience in the equestrian industry, English discipline specifically: required
• Strong knowledge of the equestrian brands, publications, influencers, and events that matter to English riders
• Deep, current understanding of Instagram and TikTok algorithms, Reels and short-form video best practices, and trend cycles
• Hands-on proficiency in Klaviyo and/or Mailchimp, including flows, segmentation, and campaign design
• Comfortable with data: you can pull metrics, spot patterns, and explain what they mean
• An eye for luxury aesthetics and restraint in design and copy
• Organized and disciplined about time tracking and task management
• Must be based in or willing to work in-office in Wellington, FL

Nice to Have

• Personal riding background or experience working at barns, shows, or equestrian brands
• Experience shooting and editing short-form video (CapCut, Adobe Premiere, or similar)
• Familiarity with Canva, Adobe Creative Suite, or Figma
• Familiarity with Shopify or WordPress-based brand sites
• Experience with Meta Business Suite and TikTok Business Center

Compensation & Benefits

• Pay: $50k-$80k/yr, based on experience
• Paid Time Off: 2 weeks paid vacation + 7 days personal time off
• Benefits: No health, dental, or vision insurance offered
• Location: In-office, Wellington, FL
• Type: Full-time