PARLANTI: FOR THE FEARLESS

We know the Parlanti brand and products are second-to-none in the equestrian marketplace, but we wanted to build on something much more than just a brand. We wanted to build a campaign around the story of the brand. The story of fearlessness and persistence against the odds. A concept that when you’re wearing a pair of Parlantis, you’re not just wearing a pair of boots. Every time you step into your Parlantis, a piece of the fearless spirit of the Parlanti beginnings is with you. The fearlessness to live and follow your dreams, even it means risking it all.