The shoot was built around what makes Ashlee compelling: a quiet intensity and technical mastery earned over years of competing at the highest level. We developed a visual language that balanced her athletic edge alongside Parlanti’s long-standing reputation for craftsmanship and performance innovation, without either element overshadowing the other. Intentional framing, sculpted lighting, and careful composition gave the campaign an editorial weight that goes beyond typical sponsorship imagery.
The result is content that does more than document a partnership. It reflects what both the athlete and the brand genuinely stand for: discipline, precision, and a commitment to excellence at the top of the sport. Executed at a premium editorial standard, the campaign is built to resonate in luxury markets, travel well globally, and position Parlanti firmly within elite equestrian culture.
For NSD, this project is a strong example of what we do best: taking a real story about a world-class competitor and a heritage brand that share the same values, and translating it into visuals that carry meaning and drive results.
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