Tendonall Equine X Ashlee Bond

NewStyle Digital managed the full collaboration between Tendonall and Olympic show jumper Ashlee Bond, from identifying the right athlete partner to building the relationship and bringing the campaign to life. We oversaw the partnership end-to-end to ensure it felt authentic and aligned with Tendonall’s audience.

Our team led on-site filming, creative direction, and content capture to produce performance-focused assets built for paid media, web, and social. Every detail, from messaging to visuals, was designed to strengthen credibility at the highest level of the sport while remaining clear, compliant, and conversion-driven.

This partnership reflects how we approach athlete and influencer collaborations. We focus on strategy, execution, and long-term brand value. We do not simply place brands alongside well-known names. We build partnerships that elevate trust and reinforce authority within discerning markets like equestrian sport.