The Icon. Reborn in Fire.

NewStyle Digital (NSD) conceived, architected, and executed the full-scale launch campaign for Parlanti’s next evolution: the Miami Pro and Denver Pro. From strategic positioning to final deployment, our team led every touchpoint—website design and development, campaign photography, visual graphics, copywriting, landing pages, social media rollout, paid advertising, and overarching campaign messaging. The result was a cohesive, high-impact launch built to honor Parlanti’s legacy while unmistakably signaling what comes next.

At the heart of the campaign was the concept and slogan “The Icon. Reborn in Fire.”, created by NSD as a deliberate nod to the sunset of Parlanti’s original Miami and Denver boots and the rise of their redefined successors. The narrative draws on the symbolism of the phoenix—rebirth through fire—positioning the Miami Pro and Denver Pro not as replacements, but as a powerful evolution forged from decades of performance, prestige, and rider trust. Every visual, word, and interaction was crafted to feel intentional, modern, and emotionally charged, reinforcing the idea that icons don’t disappear—they transform.

The campaign launch date, February 6, 2026 (2/6/26), was chosen with equal intention, aligning with the Year of the Fire Horse and underscoring themes of strength, movement, and mastery. By weaving symbolism, timing, and design into a single narrative system, NSD delivered a campaign that was not only visually striking, but deeply meaningful—one that elevated the Miami Pro and Denver Pro as the next definitive chapter in the Parlanti story, and positioned them unmistakably at the top of the performance riding world.