Performance Skincare for Equestrian Athletes

We partnered with Tull MD to develop and launch a refined paid social advertising campaign that reflected the clinical integrity of their medical-grade skincare line. Built on science and trusted performance, Tull MD required creative that felt both elevated and medically credible.

We designed a suite of static image ads for Meta platforms with a clean, aesthetic, and medical-forward visual approach. Every element—from composition and typography to color and messaging—was intentionally crafted to communicate trust, efficacy, and professionalism, while clearly highlighting the unique value propositions that define the brand.

The campaign was strategically aligned with the equestrian market, where long days outdoors demand serious skin protection and recovery. By connecting Tull MD’s medical-grade benefits to the realities of an active equestrian lifestyle, we positioned the brand as a trusted, performance-driven solution for a highly specific and underserved audience.