We branded the Parlanti Pro Collection to represent the technical details of the product line and to connect with their more detail-orientated audience. From the initial inception of our tag line “Built for a superior ride” and “Ride like a pro”, the vision of technology meets pro performance was born. We designed and developed detailed landing pages, branding elements, the theme, digital advertisements, product copy, boot feature copy, video editing, music production, social media content, and social media advertising to bring the project to life.