Aaron Taylor was born and raised in Grosse Ile, Michigan, and now calls West Palm Beach, Florida home. He comes from an equestrian family, an inheritance that shaped both his eye for the industry and his instinct for the people in it.
Aaron graduated college with a degree in accounting and spent eight years in tax and accounting before shifting his focus. Along the way he lived two years in Phoenix, Arizona, helping foundations dedicated to supporting those in need.
In 2013, Aaron became Vice President of Parlanti in the United States, where he is accredited as the driving force behind the brand’s growth and success in the American market. That experience led him to become the owner of Personally Preppy, as well as founding NewStyle Digital, and later LVL Equestrian, its sister agency built exclusively for the equestrian world. Since then, Aaron has built and led companies across a range of industries, guided by the same standard: clarity, precision, and results.
A competitive athlete since age nine, Aaron has played hockey, baseball, and tennis at a high level, a discipline that carries into how he runs his businesses. Outside of work, he plays padel, collects vintage timepieces and rare cars, and has a passion for helicopters and yachting. He is spontaneous by nature and travels every chance he gets.
Today, Aaron leads NewStyle Digital and LVL Equestrian with the same conviction that has defined every chapter of his career: build something real, do it with precision, and never settle for ordinary.