Aaron Taylor grew up in Grosse Ile, Michigan, in an equestrian family, and today lives in West Palm Beach, Florida. A childhood spent around horses gave him an early understanding of the equestrian world and the people who define it.
He began his career with a degree in accounting and eight years in tax and accounting, a foundation that still shapes how he thinks about business. He later spent two years living in Phoenix, Arizona.
In 2013, Aaron became Vice President of Parlanti (PassionEq) in the United States, where he is credited as the driving force behind the brand’s growth and success in the American market. He went on to found NewStyle Digital and, through his vision and persistence, brought it to what it is today. He later launched LVL Equestrian, a sister agency devoted exclusively to the equestrian industry.
Aaron has played hockey and golf his entire life. As a goalie, he learned early to stay calm when the pressure is highest and to own every outcome, a mindset that carries into everything he does. Outside of work, he is drawn to cars, yachting, golf, and travel.