Wellington, FL — March 6, 2026
NewStyle Digital (NSD), a luxury marketing and digital strategy agency specializing in high-end and equestrian brands, proudly announces the completion of the Parlanti Malibu campaign, a fully integrated production built to introduce the Essence Collection and extend Parlanti’s visual presence across every major marketing channel.
NSD led the campaign end to end, serving as creative director, photographer, and post-production editor, and managing the full digital rollout from launch through ongoing campaign execution. Deliverables spanned creative direction, photography, photo editing, social media content, and email marketing. Every element was crafted to meet Parlanti’s premium standard while giving the brand a flexible, high-performing asset library built for long-term use.
The creative directive was clear: show the boot where it actually belongs. Equestrian Natalie Dean anchored the shoot, bringing authenticity to a campaign that needed to feel earned rather than manufactured.
Pre-production shaped every decision that followed. Shot lists were built with the full range of end uses in mind, covering e-commerce, social, and print, so that the day of the shoot was focused entirely on execution. On set, the challenge was holding product clarity and genuine feeling in the same frame. Every image asked two questions: what are we showing, and what are we feeling? The answer had to satisfy both.
Post-production translated that work into a finished asset library reflecting Parlanti’s refined, confident visual identity. Each image was edited to standard while remaining flexible enough to perform across formats. The deliverable was a cohesive visual system built to launch with impact and keep working long after the campaign wrapped.
From there, NSD managed the full digital rollout: social content sequencing, email campaigns, and channel strategy designed to build momentum rather than simply distribute assets.
With the Malibu campaign, NewStyle Digital delivered more than photography. They delivered a complete creative and digital production. One team, one standard, from first concept to final send.
About NewStyle Digital
NewStyle Digital is a full-service marketing, branding, and digital strategy agency with deep roots in luxury and equestrian markets. From creative direction and content production to campaign execution and digital strategy, we build work that’s built to last — and brands that are built to lead.
About Parlanti
Founded in Italy, Parlanti has spent decades earning its place at the pinnacle of equestrian sport. Their boots are worn by riders who compete at the world’s highest levels — a reputation built not on marketing, but on craft, performance, and an uncompromising standard that has never changed.
Media Contact:
NewStyle Digital
info@newstyledigital.com
www.newstyledigital.com