There’s a reason Parlanti remains a global icon in equestrian fashion, and as their longtime digital marketing agency, NewStyle Digital is proud to bring their latest collection to life.
Introducing The Essence Collection – a sleek, elevated boot line that redefines what modern riders wear in and out of the ring. Our team was proud to lead the digital charge behind this launch, from concept to content to campaign.
Minimalist in Form. Maximum in Impact.
The Essence Collection introduces a sleek, streamlined aesthetic to Parlanti’s legacy of craftsmanship. Our mission was to translate that evolution into a campaign that felt both luxurious yet undeniable modern, without losing the authenticity and performance riders expect from Parlanti.
NewStyle Digital managed every layer of the campaign, from creative concept to content procurement, procurement, and rollout. Every asset – from cinematic short-form video to curated social-first visuals – was designed to capture attention and convert curiosity into clicks.
Strategic Rollout, Seamless Execution
To launch the Essence Collection, we built a multi-channel campaign that unfolded across Instagram, TikTok, email, and on-site. Each touchpoint was tailored to engage Parlanti’s loyal customer based while also attracting a fresh, modern audience.
We leaned into high-impact visuals, elevated storytelling, and social-native formats to drive organic momentum, leading to a campaign that felt as effortless and impactful as the collection itself.
Designed to Perform: Digitally and Beyond
The Essence Collection campaign not only solidified Parlanti’s commitment to leading the charge of equestrian boot innovation – it reflected the brand’s continued continued leadership in the equestrian space. With a sharp rise in engagement and a wave of early demand, the campaign continues to generate buzz across platforms.
At NewStyle Digital, we build more than marketing strategies – we create launches that define what comes next. And with the Essence, Parlanti has set a new standard in equestrian style.
About NewStyle Digital:
NewStyle Digital specializes in luxury marketing and advertising, offering cutting-edge solutions for high-end brands across industries. With a focus on delivering bespoke strategies, NewStyle Digital helps clients achieve their goals through innovative campaigns, exceptional design, and unparalleled creativity.
About Parlanti:
Parlanti is a globally recognized brand in equestrian footwear, known for its Italian craftsmanship, exceptional quality, and elegant designs. With a legacy of excellence, Parlanti continues to set the standard for luxury and performance in the equestrian world.
For more information about NewStyle Digital and our work with Parlanti, visit https://newstyledigital.com or contact info@newstyledigital.com.
View the campaign: https://newstyledigital.com/project/the-essence-collection/
View the Parlanti website: https://parlantiinternational.com
