Position Overview:
As the Email and Social Media Marketing Manager, you will be responsible for developing and implementing strategic marketing campaigns across client email and social media channels. You will play a crucial role in engaging our client’s audience, building brand awareness, and driving customer acquisition and retention.
Responsibilities:
- Manage and execute email marketing campaigns, including designing and formatting emails, setting up email flows, and analyzing performance metrics using platforms such as Klaviyo and MailChimp.
- Develop and maintain a comprehensive understanding of our target audience to create tailored email content and automations that resonate with subscribers.
- Monitor and optimize email performance through A/B testing, segmentation, and audience analysis to continuously improve open rates, click-through rates, and conversions.
- Oversee all aspects of social media management, including content procurement from various online sources, creating engaging posts, and scheduling content across platforms.
- Stay informed about social media trends, algorithm changes, and best practices to develop and implement strategies that drive engagement and growth.
- Analyze organic social media metrics to measure the effectiveness of campaigns and provide insights for future optimization.
- Collaborate with cross-functional teams, including marketing, design, and product, to align digital marketing initiatives with overall business objectives.
- Stay up-to-date on industry developments, emerging technologies, and competitive landscape to identify new opportunities for growth and innovation.
Qualifications:
- Proven experience in email marketing, with proficiency in platforms such as Klaviyo and MailChimp.
- Strong understanding of email marketing best practices, including segmentation, automation, and analytics.
- Demonstrated expertise in social media management, including content creation, scheduling, and analytics across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling messaging for different audiences.
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize performance.
- Creative thinker with a passion for staying ahead of digital marketing trends and exploring innovative strategies to engage audiences.
- Proactive problem-solver with strong project management skills and the ability to multitask in a fast-paced environment.
- Experience working in the equestrian industry or a similar field is essential.
Benefits:
- Competitive salary commensurate with experience.
- Paid time off and holidays.
- Professional development opportunities.
- Fun and collaborative work environment with opportunities for growth and advancement.
How to Apply:
If you are a results-driven digital marketer with a passion for email and social media marketing, we want to hear from you! Please submit your resume, cover letter, and portfolio (if applicable) to info@newstyledigital.com with the subject line “Email and Social Media Marketing Manager Application.”
NewStyle Digital Inc. is an equal opportunity employer and values diversity in the workplace. We encourage candidates of all backgrounds to apply.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.
