Marketing & Advertising to Gen-Z Consumers: Here’s How You Do It
The emergence of Generation Z, born between the mid-1990s and early 2010s, has brought about a paradigm shift in consumer behavior. With a unique set of values, preferences, and digital fluency, attracting Gen Z requires innovative and authentic marketing strategies. In this article, we will explore key approaches to capture the attention and loyalty of […]
The Art of Marketing Ultra-Luxury Brands: Crafting Exclusivity in a Prestige-Driven Market
In the realm of luxury, a select tier stands apart, commanding an aura of exclusivity that transcends the conventional. This is the realm of ultra-luxury brands, where opulence, craftsmanship, and distinction converge to create an unparalleled experience for the discerning elite. Marketing such esteemed brands requires a nuanced approach, blending sophistication, exclusivity, and innovation to […]
Maximizing Black Friday Revenue for E-commerce: A Comprehensive Guide
Black Friday is one of the most significant shopping events of the year, and for e-commerce companies, it presents a golden opportunity to boost revenue and reach new customers. In this guide, we’ll explore proven strategies to make the most out of Black Friday online. By implementing these tactics, you can ensure that your e-commerce […]
‘Boosting’ Your Social Posts Is A Sure Fire Way To Get Zero Results With Your Money; Here’s Why
In the world of digital marketing, Facebook and Instagram have established themselves as go-to platforms for businesses looking to expand their online presence. While these platforms offer a variety of tools to promote businesses, the “Boost” button is often chosen by small businesses and entrepreneurs as a quick and easy way to reach a larger […]
NewStyle Digital Launches Suomy USA’s Luxury Equestrian Helmets into the US Market
NewStyle Digital, a leading digital marketing and e-commerce solutions provider, is proud to announce the launch of Suomy USA’s luxury equestrian helmets in the United States. The partnership between NewStyle Digital and Suomy USA marks a significant milestone in the equestrian industry, bringing top-tier Italian craftsmanship and cutting-edge design to American equestrian enthusiasts. Suomy USA, […]
Mastering the Art of Advertising: Unlocking the Power of ROAS
In the fast-paced world of digital marketing, success hinges on your ability to allocate resources wisely and achieve the best return on investment (ROI). In this quest for profitability, Return on Advertising Spend (ROAS) emerges as the guiding star for advertisers and marketers. Understanding and optimizing ROAS is not just a skill; it’s the lifeline […]
A List Of Unethical Marketing Practices
Unethical marketing practices refer to actions or strategies that violate moral principles, laws, or industry standards, often with the intent of gaining an unfair advantage or misleading consumers. These practices can harm consumers, competitors, and the integrity of the industry as a whole. Here are some examples of unethical marketing practices: 1. False Advertising: Promoting […]
Are You Running TikTok Ads? You Should Probably Rethink That
In recent years, social media platforms have become an essential part of marketing strategies for businesses, both large and small. TikTok, the wildly popular short-form video-sharing app, has emerged as a dominant force in the social media landscape. While TikTok’s massive user base presents a significant advertising opportunity, it is essential for small businesses to […]
5 Benefits Of Using Meta Advertising For Your Business
In today’s digital age, advertising has evolved significantly. With the advent of social media platforms, businesses now have access to a vast array of advertising options to promote their products or services. Meta advertising is one such option that has gained popularity in recent years. In this article, we will explore what Meta advertising is […]
The Facebook & Instagram Boost Button: Why You Should Never Use It
The “Boost” button on Facebook & Instagram posts is infamously referred to as the “take my money” button, and for good reason. On first sight, it may appear as if “boosting” your posts is a good idea, but believe us, it isn’t. ‘Boosting’ posts is something that is not only ineffective, but also lacks a […]
Dorothy Draper Co Signs NewStyle Digital as Agency of Record
Dorothy Draper Co. has designated NewStyle Digital: a West Palm Beach branding and advertising agency as their Agency of Record. NewStyle Digital will be working with Dorothy Draper Co. on a variety of sub-brands including Dorothy Draper Home, Carleton Varney, and Dorothy Draper Fabrics and Wall Coverings. NewStyle Digital aims to integrate a breathe of […]
5 Ways To Maximize Your Black Friday E-Commerce Sales (2022)
The time has come once again, where people camp outside of stores and mercilessly stampede each other through the doorways of best buy to get that new TV for 40% off. You know what time I’m talking about…BLACK FRIDAY time. It’s time to dump that excess inventory, convert it into cold hard cash, and get […]
General Mills, Audi, Pfizer and GM Suspend Twitter Ads – And People Love It
According to recent reports, one of the top advertising firms – IPG Media Brands – has informed their clients to temporarily suspend their Twitter Ads following the Elon Musk takeover. The reasoning provided by IPG was due to the possible instability of the platform with Elon Musk at the helm. Of these brands, it has been […]
Dahmer: How Netflix Masterfully Used Negative Press To Skyrocket Viewership
The NetFlix mega-hit series “Dahmer” has taken the internet by storm over the last few months, driving the show to the #1 spot week after week. However, the success of the show is attributed to far more than just NetFlix promotion. With a plethora of serial killer documentaries and shows (including documentaries of Jeffrey Dahmer) […]
Google Universal Analytics Website Tracking Will Stop Working in 2023: Here’s Why You Should Act Now
According to Google, Google’s Universal Analytics will not process any new hits after July, 2023. Google Universal Analytics is the code and tracking platform that most websites have been using for years to track website visitors, referrals, user actions, e-commerce metrics, button clicks, and user flows within their websites. In 2022, Google has released that […]
Facebook & Instagram Organic Reach for Business Is Dead. Here’s Why, And Other Avenues to Explore
If your business is invested in organic Facebook & Instagram posting, then it’s time to abort the mission, STAT. We get a lot of questions regarding organic social media strategy (particularly Facebook & Instagram), and we’ve given the same responses for the last few years. The biggest concern we’ve had with Facebook & Instagram is […]
The Psychology of Marketing Elite Brands: What Marketers Get Wrong
Elite brands like Ferrari, Lamborghini, and Rolex do an extraordinary job marketing their brands, which is why they are dominant within their respective industries and will continue to do so. However, the marketings strategies behind these elite brands didn’t happen by luck or chance, but through harnessing the power of psychology. Don’t get me wrong, […]
Here’s How Your Business Can Drive Explosive Online Sales On Black Friday
If your business model is applicable to running a Black Friday Sale, then we’ve got a little tasty treat for you. As most are aware (and potentially scared) of the endless hoards to people bombarding brick-and-mortar stores to get that TV for 50% off, most people have recently resorted to doing their Black Friday shopping […]
NewStyle Digital Uses Intelligent Data-Driven Advertising to Soar Client Revenues
NewStyle Digital connects brands to customers more effectively using data. Known for its tactical advertising style, NewStyle Digital in West Palm Beach, Florida has seen client revenues soar from its intelligent and data-driven advertising methods. Competing in the saturated world of ad agencies, NewStyle Digital separates itself by using intelligent and technical data to make […]
LinkedIn used to be useful, but now it’s just filled with spam
When the world was first introduced to LinkedIn, many people were put off by the idea of how a business social media network could actually become popular in the upcoming of major social media platforms such as Facebook and Twitter. However, LinkedIn had grown to become extremely popular within the business world as a place […]
We Spent $2 Million in Digital Ads, Here’s What We Learned (2021)
From January 2021 to June 2021, we have spent a combined total of over $2 Million in digital ads for clients across a variety of channels, and in a plethora of different industries. The digital ad campaign goals of each client range from e-commerce purchases to in-bound lead campaigns. Each client’s spend differed drastically, with […]
Facebook Accidentally Bans Thousands of Small Businesses from Advertising During Black Friday Week
If you’re a small business advertising on Facebook, then you’re well-aware of the recent glitches, unwavering performance volatility, bugs, and crashes that have been happening within Facebook’s Ad Manager within the last 6 months. As anyone advertising on Facebook, this is extremely unnerving and leaves users without trust or reliability in Facebook’s ad platform. Millions […]
Facebook, Twitter, and Google Under Fire by US Senate Over Platform Censorship
The Chief Executive Officers of Facebook, Twitter, and Google endured over three hours of questioning from US Senators on Wednesday afternoon. Facebook’s Mark Zuckerberg, Twitter’s Jack Dorsey and Google’s Sundar Pichai were summoned before the Senate after both Democrats and Republicans agreed to call them in for questioning over platform censorship. The session was comprised […]
Facebook is restricting advertisers to increase effectiveness of political ads
If you’re new to Facebook Ads, then you probably won’t understand. If you, your company, or your advertising agency runs ads for you, then you’re probably not going to like what you’re about to hear. Whether you’re unfamiliar with Facebook Ads or you’re an expert, there’s a high probability that we have one thing in […]
COVID-19 & Business: How Upgrading Your Digital Can Help Your Business Thrive
Contrary to what you may be seeing on the news, many businesses are actually KILLING it during COVID-19. Make no mistake, this is no random occurrence. Since February 2020, COVID-19 has completely destroyed lives, businesses, jobs, and has left the world completely upside down and ankle deep in chaos and confusion. For most business owners, […]
Common Mistakes Made With Social Ads
Looking to increase your return on investment (ROI)? If so, social ads are the way to go! Whether you’re looking into Facebook advertising or PPC, it’s important to implement the proper digital strategy in order to achieve success. However, part of finding success with social ads is knowing what mistakes to clearly avoid. Throughout this […]
Why Your Facebook Ads Aren’t Being Delivered
There is nothing worse than logging into Facebook and seeing your ad was not delivered. However, there are several reasons behind why this may have happened. For the top 4 reasons why your Facebook ads are not being delivered, read on! A Narrow Audience One of the best things about using Facebook ads is the […]
Which Facebook Ad Objective Is Right For Me?
With over 11 options to choose from, it can be tough to know which Facebook ad objective is right for your business. But, never fear! We’re here to help you learn about the options in front of you, and eventually choose the one that is right for your business. So, before we begin, what even […]
Why Your Google Ads Aren’t Working
Not seeing the results you were hoping for from Google Ads? It can be frustrating to say the least. However, there are a large number of reasons for why this could be occurring. Before you give up entirely, take our advice into consideration. Google Ads (when done properly) can be an extremely helpful outlet for […]
The Ultimate Guide To Increasing Your ROAS with Facebook Advertising
With over 2.07 billion active users worldwide, Facebook has become the ultimate one stop shop for serious advertisers. Yet, with so many options and resources available, it can be tricky to truly make sense of it all. In this blog we’ll break down the necessary tools and tips you’ll need to boost your ROAS through […]
How To Set Up A Facebook Retargeting Campaign
Did you know over 96% of people who go to shop on a website are NOT ready to buy? This statistic can be startling to some but, have no fear! The retargeting feature on Facebook advertising makes it quick and painless to target those who have interacted with your brand in one way or another. […]
The Ultimate List of Facebook Ad Terminology (2020)
Point blank, Facebook ads can be confusing, and before you can actually understand how to get an ad up and running successfully, you NEED to know the appropriate terminology. But, have no fear! We’ve curated the ultimate list of the most important Facebook ad terms you’ll need to know in 2020. So, without further adieu, […]
7 Facebook Ad Mistakes To Avoid
It’s no surprise that Facebook ads are a crucial tool in helping your business gain visibility, engagement, leads, and overall success. However, if you’re new to Facebook advertising, it’s easy to slip up along the way. Put your money to good use by working to avoid these mistakes listed below. Incorrect Targeting With Facebook, the […]
Google AdWords: What Terms Do You Need To Know?
Google AdWords can seem pretty daunting to a first time user. However, having general knowledge of commonly used words and phrases will help to simplify your tasks and make your overall experience much easier! Campaign To begin, let’s start with the term campaign. A campaign is what you first set up when you begin to […]
5 Essentials For A Successful Facebook Ad Campaign
It should come as no surprise that Facebook advertising is one of the best and most efficient advertising tools in our modern world. However, a Facebook ad won’t work without the proper tools in place. Here are some essentials to get you started in the right direction! Have A Goal In Mind While this may […]
What Is Retargeting & Why Your Business Should Be Using It
Have you ever visited a website on the internet and then later saw a digital ad for the same exact thing you were just viewing? Have you ever clicked on a sponsored video on Facebook or Instagram and then notice that your news feed is completely saturated with similar ads in that genre? Have you […]
Is Facebook Spying On Your Conversations?
For the last 6 months or so, we’ve had an overwhelming amount of people ask us the same question: “Is Facebook spying on my conversations?”. The answer to this question is most certainly, yes. As a digital marketing agency who spends countless hours running Facebook Advertising campaigns, we are ever-familiar with the criteria that Facebook uses […]
Facebook Advertising Hacks (2018) – How to Reduce Costs and Boost ROI
Facebook advertising is one of the most popular forms of digital advertising in the history of the internet, and with good reason. The options, settings, and detailed criteria available for marketers within this space are almost endless, and with endless options comes endless confusion. Within this endless confusion, lies great opportunity. We’ve seen the array […]