The Ultimate List of Facebook Ad Terminology (2020)

The Ultimate List of Facebook Ad Terminology 2020

Point blank, Facebook ads can be confusing, and before you can actually understand how to get an ad up and running successfully, you NEED to know the appropriate terminology. But, have no fear! We’ve curated the ultimate list of the most important Facebook ad terms you’ll need to know in 2020. So, without further adieu, […]

7 Facebook Ad Mistakes To Avoid

Facebook Ad Mistakes To Avoid

It’s no surprise that Facebook ads are a crucial tool in helping your business gain visibility, engagement, leads, and overall success. However, if you’re new to Facebook advertising, it’s easy to slip up along the way. Put your money to good use by working to avoid these mistakes listed below. Incorrect Targeting With Facebook, the […]

Google AdWords: What Terms Do You Need To Know?

Google AdWords: What Terms Do You Need To Know?

Google AdWords can seem pretty daunting to a first time user. However, having general knowledge of commonly used words and phrases will help to simplify your tasks and make your overall experience much easier! Campaign To begin, let’s start with the term campaign. A campaign is what you first set up when you begin to […]

5 Essentials For A Successful Facebook Ad Campaign

5 Essentials For A Successful Facebook Ad Campaign

It should come as no surprise that Facebook advertising is one of the best and most efficient advertising tools in our modern world. However, a Facebook ad won’t work without the proper tools in place. Here are some essentials to get you started in the right direction! Have A Goal In Mind While this may […]

What Is Retargeting & Why Your Business Should Be Using It

What Is Retargeting & Why Your Business Should Be Using It

Have you ever visited a website on the internet and then later saw a digital ad for the same exact thing you were just viewing? Have you ever clicked on a sponsored video on Facebook or Instagram and then notice that your news feed is completely saturated with similar ads in that genre? Have you […]

Is Facebook Spying On Your Conversations?

Is Facebook Spying On Your Conversations?

For the last 6 months or so, we’ve had an overwhelming amount of people ask us the same question: “Is Facebook spying on my conversations?”.  The answer to this question is most certainly, yes.  As a digital marketing agency who spends countless hours running Facebook Advertising campaigns, we are ever-familiar with the criteria that Facebook uses […]

Facebook Advertising Hacks (2018) – How to Reduce Costs and Boost ROI

Facebook Advertising Hacks (2018) - How to Reduce Costs and Boost ROI

Facebook advertising is one of the most popular forms of digital advertising in the history of the internet, and with good reason. The options, settings, and detailed criteria available for marketers within this space are almost endless, and with endless options comes endless confusion. Within this endless confusion, lies great opportunity. We’ve seen the array […]