The Coronavirus (COVID-19) pandemic is causing ever changing movement for all businesses these days.
With so much uncertainty ahead, companies are heavily relying on their digital strategy to keep afloat. With the disappearance of events and face to face meetings, there has never been a better time than NOW to build up a strong digital strategy.
How Can I Improve My Digital Strategy during COVID-19?
This is the question on everyone’s mind these days. Luckily, working remotely makes it even easier in some cases to work on a digital strategy. However, if you don’t know where to begin, feel free to reach out!
Make Website Improvements
There’s no better time than the present to focus on your web design and development.
Ask yourself, what on my site needs improvement? If working in eCommerce, what features can I enable to make purchasing easier? Are there special sales or offers I can implement to encourage purchases? By answering these questions and devising a plan to make these changes, you help yourself stay competitive even in the COVID-19 epidemic.
We get it. It’s not an “easy” task. But, now is the time to get organized! Make a list of all the major improvements you could make and get to it!
Take Advantage of Google Ads/SEO
Think about it. People are sitting at home, searching their phones or computers constantly.
Make sure your business is showing up on the top of the search results by utilizing google advertisements. You may think people aren’t buying right now, but on the contrary, studies predict online shopping will see a spike during this turbulent time. Don’t miss out on the chance to make sales (or even just survive) during COVID-19.
When it comes to SEO, continue implementing these tactics! Write blogs, add useful links into your site, and keep an eye on all data. The smallest additions could be the difference between your business coming out of this alive or not. Therefore, it’s important to keep your eye on the prize.
Stay Active on Social Media
Your customers want to know that you’re there for them during these crazy times. Be sure to update your followers via social media accounts.
Post hopeful, yet realistic content in addition to keeping them updated on the status of your business. Take the down time to follow more relevant influencers/accounts, as well as keeping up with liking the content of your current followers. Post stories and encourage as much engagement as possible.
If there was ever a time to get creative, it’s now! Push the boundary a bit on adding more personality into your postings. People could use the uplifting remarks.
Run Email Campaigns
Email campaigns don’t always mean sales-that’s true. However, with or without sales, by sending emails you are reminding people that you’re still here. You are showing your consumers that you’re available to answer questions and give updates. Trust us when we say, people will appreciate the reassurance! Also, getting a few sales…wouldn’t hurt.
We hope this has given you an idea of what to do digitally during COVID-19. We are all taking these updates and changes day by day, so please be patient with us as we release our digital advice and updates.
To learn more about COVID-19, click here.