Wellington, Florida — 01/13/2025 — NewStyle Digital, a full-service digital marketing and brand growth agency, today announced a new partnership with Equ Lifestyle Boutique, a respected equestrian lifestyle brand known for its curated apparel and accessories rooted in performance, style, and community.
Under this partnership, NewStyle Digital will oversee all aspects of Equ Lifestyle Boutique’s digital and brand presence, including website management, social media strategy, paid advertising, email marketing, public relations, and overall brand image and growth initiatives. The collaboration marks a new chapter for the brand as it enters a phase of thoughtful modernization and strategic expansion.
Equ Lifestyle Boutique was founded by Monica Ward, whose vision, creativity, and passion helped establish the brand as a recognizable name within the equestrian world. Following Monica Ward’s passing, ownership has transitioned to Juan Pablo Jimenez, a longtime employee who worked closely with Monica and played an integral role in the brand’s day-to-day operations, culture, and growth.
“As someone who helped build this brand from the inside, Juan Pablo brings both continuity and forward-thinking leadership,” said Aaron Taylor, Founder and Principal of NewStyle Digital. “Our role is to honor the foundation Monica Ward created while positioning Equ Lifestyle Boutique for long-term growth in the modern digital era.”
With Juan Pablo Jimenez now at the helm, the partnership with NewStyle Digital reflects a shared commitment to preserving the brand’s heritage while expanding its reach and presence across digital channels.
NewStyle Digital brings over a decade of experience in both equestrian and luxury e-commerce markets, with past and current work including Parlanti International, the Grand Hotel, Wellington International, Dorothy Draper, and Traverse City Horse Shows. Known for its hands-on, detail-driven approach, the agency specializes in blending strong creative direction with performance-focused digital strategy to help brands scale while maintaining their identity.
“This is about much more than marketing,” Taylor added. “It’s about building a long-term digital strategy that feels authentic to the legacy of Equ Lifestyle. Our goal is to build on the community created by Monica and Juan, while creating a strong foundation for sustainable growth.”
For more information about Equ Lifestyle Boutique, visit www.equlifestyleboutique.com.
For more information about NewStyle Digital, visit www.newstyledigital.com.
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NewStyle Digital
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