Wellington, FL — February 6, 2026 — NewStyle Digital (NSD), a luxury marketing and digital strategy agency specializing in high-end and equestrian brands, proudly announces the launch of “The Icon. Reborn in Fire.”, the global campaign introducing Parlanti’s newest flagship models: the Miami Pro and Denver Pro. The campaign marks a pivotal moment for the iconic Italian bootmaker, as the original Miami and Denver models are officially sunsetted and reborn in their most advanced form to date.
NewStyle Digital led the campaign from concept to execution, delivering a fully integrated launch across all channels. NSD was responsible for campaign strategy and messaging, website design and development, photography, visual graphics, copywriting, landing pages, social media content, and paid advertising. Every element was meticulously designed to honor Parlanti’s legacy while introducing a bold new era of performance, craftsmanship, and modern luxury.
At the center of the campaign is the original NSD-created slogan, “The Icon. Reborn in Fire.” The message draws inspiration from the symbolism of the phoenix—rebirth through fire—reflecting how the Miami Pro and Denver Pro rise from the foundation of Parlanti’s most legendary boots. Rather than replacements, the new Pro models represent a refined evolution, forged from decades of innovation, elite competition, and rider trust.
“The Miami and Denver boots are true icons in the equestrian world,” said Aaron Taylor of NewStyle Digital. “This campaign wasn’t about erasing that history—it was about elevating it. ‘Reborn in Fire’ speaks to transformation, strength, and reinvention, while staying deeply rooted in the heritage that made these boots legendary.”
The campaign launched on February 6, 2026 (2/6/26)—a date selected intentionally to align with the Year of the Horse, further reinforcing themes of power, movement, and mastery that define both the sport and the Parlanti brand. From the visual language to the rollout strategy, symbolism and timing played a critical role in shaping a launch that feels both modern and mythic.
With “The Icon. Reborn in Fire.”, NewStyle Digital and Parlanti have delivered more than a product launch—they have introduced a defining moment in the brand’s history. The Miami Pro and Denver Pro stand as the next chapter in an enduring legacy, setting a new standard for performance riding boots and reaffirming Parlanti’s position at the forefront of the equestrian world.
About NewStyle Digital (NSD)
NewStyle Digital is a luxury marketing, branding, and digital strategy agency specializing in high-end lifestyle and equestrian brands. Known for its bold creative direction and data-driven execution, NSD delivers fully integrated campaigns that elevate iconic brands and define market leaders.
About Parlanti
Founded in Italy, Parlanti is one of the most respected names in equestrian footwear, renowned for its craftsmanship, performance innovation, and enduring presence at the highest levels of the sport.
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