For Parlanti’s collaboration with sponsored rider Jacob Pope, we built a campaign around presence — capturing him the way Parlanti wears in the field, not just on a shelf. We shot on location in Wellington, working through a full day of stills that paired tight product detail with real riding moments. Every frame was composed to feel lived-in, not staged.
We handled the full production, start to finish: creative direction, shot list, lighting, styling, and execution on set. Post-production brought the images up to Parlanti’s standard while keeping the set versatile across web, social, and print. The final library now lives on Parlanti’s site as the official Parlanti × Jacob Pope feature, credited to NewStyle Digital and LVL Equestrian.
