Equis Boutique is not your ordinary tack shop. They carry some of the most prominent imported brands in the equestrian product market. Equis Boutique is known for their premium brands, their excellent customer interactions, and experience. We created a retail paid social media campaign that highlights the look and feel of their featured brands. Combined with an extremely-targeted advertising strategy on Facebook & Instagram, this new brand-driven digital campaign aims to increase click-through-rate, in-person appointments, and online customer acquisition.