We worked closely with Phelps Media Group to plan, strategize, and execute the launch of Parlanti’s new dressage boot: The Parlanti Dressage Evo. The launch would require an intricate pre-ordering system until the product became fully available in all selected sizes and options. The introduction of Parlanti’s Dressage Evo would be the first ready-to-wear dressage boot in the Parlanti lineup.
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