We designed, created and executed the USA version of Suomy Italy’s equestrian helmet vertical. Within each component of our strategy, we brought a deeper connection between the brand and the US equestrian customer base. The e-commerce website design was created with the customer in mind, as well as back-end functionality that was needed by the USA company behind the distributorship. Additionally we worked to strategize and implement a variety of digital advertising strategies that are aimed at identifying and reaching the US customer base that the company has not been able to do before.

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