Your logo is often the first glimpse into who you are and what you do. Therefore, it’s important that your design conveys what you want it to convey. So, what aspects really matter when it comes to logo design?
Less is more. Overly complex logos have a hard time showing professionalism, and make it difficult for a consumer to understand what your brand is really about. As much as you may want to add all kinds of creative pieces, do your best to keep simplicity on the brain. This will help you much more than you know!
A logo isn’t just all about unique design elements, it’s about how it relates to your business and your overall branding. Much like simplicity, it’s easy to get caught in big ideas, but be sure to keep your brand relevant. Don’t choose objects that don’t align simply because they ‘look cool’. You can give your logo a competitive edge while still keeping it relevant.
Your logo doesn’t just go on a business card. It goes on your website, t-shirts, letterheads, billboards, and so much more. Be sure that your icon would work in a variety of different manners. It’s a good idea to save your logo in a variety of formats (jpeg, png, etc.). That way, you have access to whatever kind of file you may need depending on your project. Also, try and create several different logo versions. Test out different colors, with and without words, etc. You’ll want a variety of material so that way you can change it up depending on the project.
Before choosing a color for your logo, conduct some research behind what certain colors convey to people. For example, blue is known to symbol trust and security, hence why you see a lot of banking and credit card companies with blue logos. You wouldn’t want to use a color that stands for the opposite of what your brand means, so be sure to think it through! In addition, try to limit your color use. A logo with multiple color schemes can look confusing and can become increasingly costly to reproduce.
I bet throughout reading this article, you’ve had a certain logo in mind. If so, that means it did its job well! Being memorable or iconic is a key function of a successful logo. You’ll want to have a design that others will recognize and remember. The more you’re able to do this, the less updating it’ll need.
Your logo is a crucial part of your branding strategy. Do your part in making it the best it can be!