It should come as no surprise that Facebook advertising is one of the best and most efficient advertising tools in our modern world. However, a Facebook ad won’t work without the proper tools in place.
Here are some essentials to get you started in the right direction!
Have A Goal In Mind
While this may seem simple enough, you’d be surprised how many people are truly uncertain of what they are hoping to achieve when it comes to running Facebook ads. The options are endless, so it’s important to do some research on your end before diving in head first. Ask yourself, are you looking to build engagement via posts? Drive traffic to your website? Generate leads? Having a goal is crucial in advertising your business or product successfully, so make sure you decide what you’re hoping to achieve before running an advertisement.
Use Eye Catching Imagery or Videos
Numerous studies have shown that people are more likely to identify with the message of a brand when the proper imagery is used. A potential customer could scroll right past your Facebook ad if the proper photo or video isn’t utilized. However, if you do take advantage of this, it could be just the tactic that draws in a new set of eyes toward your business. Trust us, this counts! Don’t underestimate its power.
Target Your Audience
The targeting options via Facebook are absolutely insane, and can help your business in more ways that you know. Only want to target people in a certain location? Done. Looking for people of a certain income level? No problem. Eager to only focus on those who have a similar interest to your company? Easy! The best part about all of this…it’s not a hard thing to do, you just have to know what and who you’re looking for. But, never fear! NewStyle Digital is happy to get you going.
Know What To Say
It’s not about what you say, it’s about how you say it. Studies have proven that people don’t like when they know they are being persuaded, so be careful in the way you format your message. Do your best to have it come off as though your product or service is meant to add value to their life, rather than just getting them to ‘buy now.’ Also, don’t be afraid to use buzzwords in your call to action. Depending on the words you choose, it can make your advertisement sound like more of an offer, rather than a sale.
Experiment and Analyze
What worked? What didn’t work? These questions can only be answered after sufficient experimentation and analysis of your results. It’s okay to test out a few different tactics and figure out what works, but in order to find this out, you need to be checking your results on a regular basis. You can’t improve by staying the same, and the world of Facebook advertising is constantly changing and evolving, so be sure you are staying up to date on the latest trends in order to reap the benefits in your result!
To conclude, Facebook advertising can be very lucrative to your business when done properly. Whenever you’re ready, we’re more than happy to get you going! Work with us today.