Blogging or podcasting, now that is the question.
No matter which way you look at it, producing engaging content brings in crowds. Hence, the need for the ultimate content marketing strategy.
It’s been known that blogs (when written correctly) can bring a huge source of traffic to a businesses website. But, what about podcasts? The two have been competing for the ultimate content marketing contender for the past year or two. So, let our blog help you figure out which is best for YOU!
Podcast Benefits
It’s not really a matter of if podcasts are better than blogs. It’s a matter of what works best for your business! Some of the main benefits to podcasting include having less competition, the ability to build personal relationships, and captivating an audience through different senses.
Less Competition:
We mean exactly what we say here. As of right now, there are more blogging sources than there are podcast sources. Plain and simple. So, the odds are ever in your favor here. Would you rather compete with 500 people, or 5? The choice is yours.
Building Personal Relationships:
Now, we’re not saying you can’t do this over a blog post, but it will definitely be trickier. Podcasting allows an emotional intimacy that paragraphs just can’t say. A podcast released on a regular basis becomes a habit for the user, and part of what they look forward to in their day. It’s hard to compete with that.
Captivation
Different senses, different experiences. The truth is podcasts can reach an audience in ways blogs can’t (literally). Users can listen to a podcast in their car, at the gym, by the pool, whenever and wherever! Blogging doesn’t offer the same luxury. Plus, there is something to be said about learning some via audio versus visual. The ability to listen whenever and wherever makes podcasting come off as more of a hobby and interest versus a crash course.
Podcast Downsides
Not everything can be sunshine and rainbows all the time. Podcasting is great, but that doesn’t mean it doesn’t come without it’s faults. It can be hard to grow an audience through podcasting and it can be difficult to get revenue.
Growing an Audience
Why create if no one is there to listen? It can be quite difficult to grow an audience through podcasts, especially at first. Much like a YouTube channel, podcasts can be quite hard to build up. Yet, where there’s a will, there’s a way. The reward might just be worth the slow paced advance.
Lack of Revenue
Money, money, money. Where would we be without it? Sadly, it can be hard to make money in podcasts. You’ve really got to be the top of the top for a shot of getting advertisements. Without those, good luck at making any money from it. Before deciding to start a podcast, make sure you have a clear idea in mind of what you’re hoping to gain.
Blog Benefits
Ahh blogging. As you can see, we’re big fans of blogs here at NewStyle Digital. Blogging offers numerous benefits to a business such as creating opportunities for sharing, enhancing SEO, and establishing your business as an industry leader.
Sharing
First things first, it’s typically easier to share a blog over a podcast. Sure, you can tell someone to search a podcast you like, but blogging can be shared in the click of a button and is easier to post via social media platforms. Why does sharing matter you ask? Think about it. The more sharing, the more visibility. Higher levels of reach mean greater chance for SEO (and overall) success. Eventually, we do think podcasting will get to the same sharable level. But, for now, blogs continue to dominate.
Enhanced SEO
This matters big time! When targeting the right keywords, blogging can be the difference between ending up high on the search results or not. The ability to write and choose your words more carefully helps with rank. Podcasts can add show notes into their segments, but they wouldn’t add the entirety of the script. Less written words, less opportunities.
Industry Leader
What do you do when you have a question? You Google it! Due to it’s written format and SEO domination, blogs tend to answer more searchable questions than podcasts. Not to say you CAN’T get information from a podcast (you absolutely can), but it’s not often the first place you look. In order to become an industry leader, your information must be out there. It must be as accessible as possible. Hence, why having a blog may help you out.
Blog Downsides
Blogging has a great reputation. But, in the words of Spiderman, with great power comes great responsibility.
Blogging is highly competitive unlike podcasting. Plus, it tends to be a lot more work than people bargain for.
Competition
You heard it here first! The competition is strong in this one. Be prepared to battle to the death here. You’re going to have to if you dream of becoming an industry leader/blogging success story.
With so many available sources out there, you’ll really need to stand out to make your business known. The proper tools and techniques absolutely help in getting there, but sometimes, it’s luck of the draw.
Work Load
The more competition, the more work you have ahead of you. This isn’t necessarily a “bad” thing, but it can have it’s issues. It’s not just about being a good writer. It takes much more than that to be a successful blogger. You must research, write in SEO friendly format, share your content, use links, etc. If you’re up for the challenge, more power to you! But, please know what you’re getting yourself into.
Conclusion
You now have more information to help you make an informed decision.
Point blank, either outlet is a great option. With both podcasting and blogging, you will get into it what you put out. Give it all your effort and make sure to educate yourself with useful strategies to help you make it to the top of the game!
