Digital Marketing may sound like something of the future to most people, but the reality is that digital marketing is everywhere and is used by almost all companies. So what is Digital Marketing?
According to Wikipedia:
“Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.”
Digital marketing is essentially the digital version of traditional marketing. Compared to traditional marketing such as print ads, billboards, and newspaper ads, digital marketing is much more effective today because people are starting to rely on digital mediums much more than what they used to.
For example, magazines print ads are a popular way to get your brand noticed, but the truth is that more people are reading blogs and digital magazines than they are purchasing magazines. For the cost of putting your ad in Cosmo Magazine, you could’ve ran a digital advertising campaign that could have received over 100 times the reach for 1/100th price. What a deal!
Examples of digital marketing advertising places are social media, search engine advertising, blog advertising, website advertising, email marketing, and press releases. With the increase in the use of smartphones, computers, and tablets these options are much more effective than using traditional approaches (assuming that you don’t have a $10,000,000 a year advertising budget).
Using these channels to channels to digitally advertise your business products or services is almost a necessity in today’s market. As other companies are pushing their digital marketing budgets to the maximum, the competition between these companies is not just in their services or products, but their digital marketing tactics. This is the part where your digital marketing agency can separate you from your competition in the eyes of potential customers.
So if you’re trying to get started with digital marketing, I would highly recommend hiring a digital marketing agency to start. These companies have spent years researching the topics, ideology, and tactics of digital marketing, and will eliminate wasting valuable time that could be spent improving your products or services.
However, if you decide that you want to learn more about digital marketing, use Google Search and start researching. Remember that this will take time, as there are an unbelievable amount of things that make up a digital marketing campaign.
Good luck with your digital marketing campaign!