Instagram Business Trends in 2020: What Can We Expect?


It’s no secret that the social media world is constantly changing, and Instagram is no exception. So, how are Instagram business trends expected to change in 2020…?

Instagram Stories

First things first, stories are about to dominate the Instagram world. There are already over 500 million viewers to stories DAILY, and that number is only continuing to grow. Studies have found that people tend to be more authentic via their stories than they would when posting directly to their profile. In addition to this, people tend to post in the ‘here and now’ more when using stories. Posting directly to their page requires more editing and thought than a story would, hence, a rise in story posting popularity for business Instagram pages!

Disabled Audio on Stories

While choosing your favorite song for your personal Instagram page may not be an issue via story, an Instagram business account runs entirely differently, and has actually made it impossible to add audio to your businesses story. Part of this has to do with the fact that Instagram does NOT want a business using another entities work-including songs! Don’t believe us? Give it a try! Click on the plus sign by your businesses profile picture to test it out. We guarantee that unfortunately you won’t find that audio option there.

Advertising on Explore Page

Explore page…more like ads page! Ads listed through the explore page can work wonders for your business. It’s success (and appeal) is only getting better by the day and is predicted to be one of the biggest Instagram trends of 2020. A typical user visits their explore page at least once a day-ergo, plenty of opportunities for new and previous shoppers to find, explore, and shop your brand. The explore pages’ algorithm tracks a users likes and interests, so you can be certain that your ad is being seen by someone who could take interest in what your selling.


While IGTV may have had a rocky beginning, once it took off, it hasn’t looked back and 2020 appears to be no different! Kick back and watch longer, higher quality content through Instagrams’ IGTV feature. This could be a great opportunity to connect with your audience on a more personal level, and it can also be incredibly beneficial when it comes to building your personal brand. It’s worth a shot in the new year as Instagram has become one of the biggest sources for video marketers and a huge asset for businesses.


So, the moral of the story is simple. Instagram business trends aren’t quite ‘changing’ as much as their being enhanced from what they are now. Updates and performance fixes are in the work, so these already popular features are bound to get even more attention in the coming year! NewStyle Digital sure is excited about what’s to come for the number one mobile photo app in the world! How about you?

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