Local SEO: What is it and Why is it Important?

Local SEO: What is it and Why is it Important?


Looking to promote your business through a location-based service? If so, local SEO may be just the trick your company needs to gain necessary visibility.

What is Local SEO?

Local SEO is a strategic process that centers around the ability to make a website appear in local search results. This includes searches with specific geo filters (such as state, city, zip code, and more), as well as ‘near me’ conducted searches.

The Importance

Did you know 95% of people perform local searches via their mobile device? Out of those searches, 61% call the business, and 59% visit! I don’t know about you, but we like those odds!

Local SEO provides an opportunity for your company to be seen by those who are actually likely to visit it. For example, if you run a local clothing shop, it’s probably ONLY necessary that people in, or visiting the area see your listing at the top of their search engine. This makes that possible!

In addition, were you aware that 75% of people NEVER scroll past the first page of search results, making local SEO not just a helpful practice, but a necessary one.

The Impact

If you own a business, utilizing this strategy can be very rewarding. The more data a person has about your business, the more likely they are to visit it! Hence, the importance of your company’s name, address, phone number, and website coming up as one of the first choices on a search engine. Local SEO helps drive more traffic to a business page, in-turn driving more online leads. Plus, it can also help to drive in a specific kind of audience since you are able to display certain necessary information via your online listing.

Google’s Local 3 Pack

If you’re curious to know what spot on a search engine is the most coveted, you’ll be impressed to find out it’s Google’s local 3 pack! Getting your company to place among these top 3 spots practically guarantees success, since 44% of people who conducted local searches clicked on the local 3 pack listing, and only 8% chose to see more results.  Getting your business listed here makes for a huge potential drive in traffic and revenue.


It’s not about who you are, it’s about what you do. Take advantage of this crucial strategic process by getting started using our Search Engine Optimization services today! Contact us now for more information.

Subscribe Now

Digital Insights & Trends