It should come as no surprise that with each new year, digital marketing trends come and go. So, what can we expect to see in the digital world in 2020? Well, we’re here to answer that question for you.
Video Marketing
We’ve said it before and we’ll say it again, video marketing is about to dominate and it’s time to hop on this trend now! Studies have shown that 72% of businesses say that posting videos have helped their conversion rate. Plus, over 70% of consumers wind up sharing a company’s content when it contains video. Get creative with how you distribute video content by going live on your social networks, and incorporating new and visually pleasing tactics such as 360 filming.
Chatbots
It is predicted that chatbots will power 85% of customer service by the end of 2020. The future of digital marketing in general is becoming more and more conversational by the minute. So, chatbots will play a BIG role in the upcoming year. If you haven’t enabled this feature on your website, you may want to think about it as customers are becoming more and more inclined to communicate this way and there are numerous types of bots to choose from out there.
Influencer Marketing
This trend is here to stay…at least for now! We don’t see influencer marketing going anywhere anytime soon, even with the possibility of like removal on Instagram. Approximately 58% of people say they have bought a product in the last month due to influencer marketing. I don’t know about you, but we like those odds!
Shoppable Social ECommerce
Ever bought an item directly off of an Instagram post? If so, you know what we’re referring to here. While this digital marketing trend has already started, it is only getting more advanced as the years go on and it’s not expected to be anything but BIG in 2020. This trend goes hand in hand with influencer marketing and even the rise of conversational marketing, as consumers are getting more and more used to getting their want or need met right then and there.
Automation and AI
If you’ve been keeping up with the latest in digital marketing trends, you know that AI has been being incorporated over time for the past couple of years. In 2020, it is predicted that 30% of businesses will incorporate AI into their online sales process, and this is in addition to the business who have already done this! However, AI and automation aren’t just used for a final sale, it can be used to garner new leads, improve user experience, cut costs, and optimize for voice search queries.
Voice Search
Studies have predicted that over 50% of all searches will be performed via voice search in 2020, and that number is quickly rising. This should come as no surprise that a good number of households have at least one smart speaker, such as Google Home or Amazon Echo. So, how does this relate back to digital marketing? Well, it’s important that your brand optimizes it content to be compatible with voice search in order to take advantage of this service. If you haven’t already, do your part to prepare!
Position Zero Ranking on Google
Everyone wants to hit the top of the search results on Google. However, not everyone knows about the coveted position zero. Position zero refers to the first google search to appear above the organic searches. You can often find what we’re speaking of by looking up a question, such as, how to make tea. The instructions that follow happen above organic searches and tend to be the first thing a user sees and clicks on. Understanding the importance of this when it comes to SEO will help your digital marketing strategy tremendously in 2020.
Summary
The digital marketing world is constantly evolving and changing. Start out with these helpful strategies to ensure staying ahead of the competition, and for more help forming your digital strategy, work with us today!
