WELLINGTON, FL — NewStyle Digital (NSD), the Wellington-based agency built for luxury and equestrian brands, today announced its appointment as the official marketing agency of record for Vestrum USA, the newly established United States distribution channel for the Italian equestrian apparel brand Vestrum.
Vestrum USA, led by owner Juan Pablo Jimenez, will bring Vestrum’s full line of technical and lifestyle equestrian apparel to the American market through both wholesale and direct-to-consumer retail channels. The partnership marks Vestrum’s formal entry into the United States and positions NSD at the center of its market debut.
Under the agreement, NSD will lead every facet of Vestrum USA’s digital presence, including brand strategy and positioning, website design and development, social media management, email marketing, and ongoing digital brand management across the U.S. market. NSD will serve as the exclusive digital partner responsible for introducing Vestrum to American riders, retailers, and equestrian sport enthusiasts.
“Vestrum has built a reputation in Europe for precision, performance, and design that respects the sport,” said Aaron Taylor, founder of NewStyle Digital. “Bringing that standard into the U.S. market isn’t a soft launch. It’s a statement. Our job is to make sure Vestrum USA enters this market the way the brand deserves, positioned correctly, priced correctly, and visible to the right buyers from day one.”
Jimenez, who secured the U.S. distribution rights for Vestrum, said the decision to partner with NSD was driven by the agency’s standing in the Wellington equestrian market and its track record with luxury sport brands.
“This market does not forgive a weak launch,” said Jimenez. “We needed a team that understands the equestrian buyer, not a generic agency guessing at it. NewStyle Digital knows this world because they have a long reputation operating from within it.”
The Vestrum USA rollout will include a dedicated e-commerce and wholesale platform, a coordinated social media presence, and a launch marketing campaign targeting equestrian retailers, professional riders, and the broader U.S. sport horse community. NSD will manage the brand’s digital footprint on an ongoing basis as Vestrum USA scales distribution nationally.
About Vestrum USA
Vestrum USA is the official United States distribution channel for Vestrum, an Italian equestrian apparel brand known for its technical riding gear and lifestyle collections. Vestrum USA offers wholesale and retail access to the full Vestrum product line for the American market.
About NewStyle Digital
NewStyle Digital is a Wellington, Florida-based digital marketing and web development agency specializing in equestrian, luxury lifestyle, and elite sports brands. Operating since 2014 with deep roots in Wellington and the Palm Beach equestrian market, NSD provides web development, digital strategy, and marketing services to brands operating at the top of their category.