Parlanti produces the world’s most sought after riding boots in the world. Produced in Italy, Parlanti has become the leader in design, quality and craftsmanship of english riding boots. Worn and trusted by the world’s top showjumpers and riders alike, Parlanti continues to lead the way, gracing the equestrian world with continuous wave-after-wave of design and craftsmanship improvements that set Parlanti far ahead of the competition.
3000% RETURN ON AD SPEND (ROAS)
We created an elaborate and tactical social media advertising campaign that effectively drove sales to Parlanti’s website at 3000% return on ad spend over the last 30 days. Using Facebook and Instagram channels, we crafted a series of advanced strategies that drove traffic in record numbers with minimal spend and over-the-top results. To give an example of industry-standard results, a 400% return on ad spend (ROAS) would be considered fantastic in this industry. This would mean that for every dollar that was spend on ads, you would receive four dollars in return. In this case, our strategic efforts yielded high dividends at a whopping 3000% return on ad spend, which would mean that for every dollar spent they received thirty dollars in return.
In a Time of Crisis
As the world has seem to fully shut down due to the COVID-19 pandemic, businesses are struggling for survival. Many business will not reopen after this extended shut down, and we are only thankful that we have been able to help businesses such as Parlanti continue to conduct business online strategically and in an efficient manner. With Facebook & Instagram advertising costs at almost an all-time low, we have taken the opportunity to strike hard and fast within these social media channels to drive sales more effectively than in a non-crisis period.