Curating an Instagram feed may seem complex. However, it’s a lot more simple than many may realize!
With all the extra time at home stemming from COVID-19, there’s never been a better time than the present to reinvent your feed’s aesthetic. So, let’s begin with the simple steps to help you get to where you need to be!
Develop a Theme
An Instagram theme is how your Instagram feed looks overall. Developing a theme is important as it sets the tone for every step that follows.
Here are some questions you may want to ask yourself.
- Do I want an overall dark or light look?
- What is the “vibe” that I am going for with my page? (moody, boho, clean, etc.)
- Who am I currently following that has a similar theme?
This is also a good time to look at other accounts for inspiration. You never know what could strike a chord and inspire you. Start researching who in your field has a good feed aesthetic. Once you’ve done this, you can have a better idea of how to curate your theme to match what you truly want.
Determine What You Will Post About
Okay, okay, we know what you’re thinking. Didn’t we just do this in the step above? The answer to that question would be no, we did not.
Developing a strong Instagram presence is about more than just the visuals. Yes, imagery is very important. However, your subject matter matters as well.
What will you post about? How will your tone reflect your overall brand? Will you keep your copy short and sweet, or long and lengthy? Like we stated above, looking to other businesses and influencers can help you determine what you like and what you don’t.
Have an idea of what you want your posts to look AND sound like before beginning. It’s always better to draft your copy ahead of time by using platforms like Later. This way, you can go back and change/edit areas as needed before actually going live.
Only Use One Filter
Let’s be real. Keeping a cohesive brand is crucial.
Try your best to stick with one filter you really love when curating your Instagram page. Not only will this help you achieve the aesthetic you want without deviating, but it will also create a more uniformed overall look. (Hint, Hint, making your brand recognition all the better).
By using multiple different filters, you run the risk of changing the visual balance of your theme too much. Keep it simple. Keep it uniform. Keep it one filter. We beg of you.
Take Advantage of Natural Light
Filters are great. However, natural light is even better.
Do what you can to take your pictures with some kind of natural light streaming in. You can do this by standing by a window, or choosing certain hours of the day when the sun is kindest to take pictures. Remember, golden hour is a thing. Do your part to always be camera ready for it!
Use High Quality Imagery
With so many different editing apps, it’s pretty much inexcusable not to follow this rule.
Use high quality imagery! Wait for that clear, golden shot to make an Instagram post. Your feed will come across much more trustworthy and professional (not to mention, pretty) if you make this a top priority.
Conclusion
Here at NewStyle Digital, we believe in keeping up appearances. Follow these simple steps to improve your Instagram page, and you’re sure to notice a difference!
If you’re still looking for guidance when it comes to social media marketing, contact us today to learn more about our services!
