The Ultimate List of Facebook Ad Terminology (2020)


Point blank, Facebook ads can be confusing, and before you can actually understand how to get an ad up and running successfully, you NEED to know the appropriate terminology. But, have no fear! We’ve curated the ultimate list of the most important Facebook ad terms you’ll need to know in 2020. So, without further adieu, let’s begin.

The Ultimate List of Facebook Ad Terminology:

Campaign: An area that compiles similar ads together- A campaign also determines the overall ad budget and the start/end dates of a promotion.

Campaign ID: The specific identification number of your campaign

Connections: A targeting system which focuses on users with desired connections to a page, app, or event

Label (Tag): An ad organization system based on related promotions within the Power Editor

CPC: Cost Per Click

CPM: Cost Per 1,000 Impressions.

FBX: Otherwise known as Facebook Exchange-the method of retargeting your website visitors by displaying an ad via their Facebook page.

Custom Audience: The ability to reach consumers you already know via Facebook ads- You do this by uploading a contact list (emails, phone numbers, etc.).

Broad Categories: Pre-defined targeting categories determined by Facebook-These individuals often possess a similar interest and Facebook recognizes this based off their personal activity and engagement.

Placement: The location in which your ad runs (Story, Newsfeed, Messenger, etc.)

Lookalike Audience: People who will likely be interested in your product or service who share similar connections or distinctions with your current audience

Impressions: The number of times your post is displayed

Landing Page: A standalone page created just for the product or service to which your ad is promoting-Instead of sending your user to your website, you would send them here.

Organic: People who are seeing your posts without paid distribution

Post Shares: The number of distributions (or shares) your ad receives

Potential Reach: The amount of individuals who are predicted (by Facebook) to see your content

Reach: The ACTUAL amount of individuals who see your content

Pixel: A code used to monitor site visitors. This data enables you to target and re-target appropriately.

CTR: Click Through Rate

Ads Manager: The place where ads are created, edited, and monitored. This is where it all goes down.

Ads: Creative used to make up an advertisement

Ad Set: Contains one or more set of ads

Boost: A strategy used to help an already created post or ad be seen by more people

Budget: The set amount of money you’ll use to promote your ad.

Lead Generation: Process of building up interest in your product or service, typically through a form which users can fill out

Frequency: Average number of time people see your ad.

Well, there you have it. You officially know the most important terminology of 2020 thus far. However, the Facebook advertising world is always changing, so don’t be surprised if our list changes through the years as well! Have more questions? Comments? Concerns? Leave us a comment to let us know or contact us today to begin working together!



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