In this day and age, anyone can start a business. Therefore, it’s important that your brand and it’s respective branding materials stand out among the crowd. In this blog, we’ll share some helpful tools and tips on how to create a unique brand both you and your consumers will love. So, first things first, what exactly is branding?
Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Overall, your brand is the identity of your business. It’s important that you create a look and feel that will suit the needs of both your company and the consumer. Need help creating a memorable one? Well, that’s what we’re here for.
Find Your Why
Why should a consumer choose your brand over thousands of others? What helps make YOU special? These are questions that must be answered as the branding process moves forward. You can find this out by conducting market research. This step will help you learn more about other brands, what consumers are looking for, and the things that you do differently to ensure your place as a “top dog” company. In doing this, you also may establish a current opening that your market is missing. This makes way for fresh, new ideas and aesthetics! Keep an open mind and be sure to keep organized tabs on the data you find.
Craft The Message
People often only get caught up in the imagery aspect of branding. Don’t get us wrong-that step is mighty important and it is a direct part of messaging! However, there’s power in a simple tagline and you’ll want to take your time cultivating it. Plus, you’ll want to make sure the imagery and the messaging are cohesive all across the board. While a picture may speak 1,000 words, having the rights words beside it sure does help to make a difference.
Bringing your whole business down to one sentence can be difficult. Our advice? Don’t be afraid to A/B test. Come up with a couple of different options and test them out among your co-workers, established customers, and objective third parties. By doing this, you can ensure that the whole company is on our board with the new brand messaging.
In addition to this, remember you’re talking to people. Try and craft your message more “story-like”. This will help in humanizing your company.
Keep It Uniform
Once a brand has been established, it MUST be kept uniform. While you can have variations of a logo or slogan, do your best (at least in the beginning) to keep everything the same across the board. Once your brand gains recognition status, you can start experimenting with rebranding or other various options. However, you may not want to do that even then. While it can be good to give your brand a “face lift” from time to time, you don’t want to change it too much once you start getting traction as this can throw off some of your customers. Consistency is key, so keep this going as you begin to distribute the look of the brand.
Go All Out
One does not just create a brand. One lives and breathes that brand in every aspect of life. Find spokespeople who identify with your messaging. Create a social media presence that goes hand in hand with what your brand stands for. Follow like-minded people and businesses. Distribute relatable content through blog posting.
Truth is, there’s a number of ways to do it. The power is yours. Never be afraid to “overdo it”. Be BOLD! After all, do you think well established companies like Google or Amazon got to be where they are today by only giving 50% or by playing it safe? Try again.
Okay, okay, okay, you got us. While data may not be the most “fun” part of devising a brand, it is definitely crucial to its success. Be sure you monitor how your brand is being perceived. Keep your responses and comments (anything public really), as personal and understanding as they can be. Watch how numbers rise and fall depending on public opinion. Then, work your updates from there.
We hope our tips and tricks work wonders for you and your team! If you’re looking for additional help and/or support, head over to our contact page here. We’d be happy to answer your questions and work with you on any upcoming projects.