NewStyle Digital (NSD) led the full production and marketing rollout for altimar.’s Founders’ Evening in Wellington, working alongside LVL Equestrian to introduce the platform to the professional equestrian community it was built to serve. NSD managed the project from concept through execution: pre-launch social content, on-site event coordination, and photography and videography capturing the night as it unfolded. The goal was to introduce altimar. not as another product entering the market, but as a platform built by and for the equestrian world, with a launch that reflected that positioning from the first teaser post to the final frame.
The visual approach stayed deliberately restrained. Teaser content leaned into a minimal, atmosphere-driven style, short lines paired with imagery that let the brand’s Racing Green and Warm Luxury Orange palette carry the story. On-site, NSD directed photo and video capture and served as the point of contact for every creative decision made in real time, ensuring the energy of the room translated into content that felt immediate rather than staged.
At their Founders’ Evening, altimar. made a debut built to match the standard of the barns and riders it set out to work with. By pairing a tightly controlled visual identity with hands-on event production, NSD delivered a launch that set the tone for the platform’s presence in the equestrian market from day one.
