Without the proper promotional tactics to back up your eCommerce site, your business’s chance of surviving is slim to none. If you’re looking to make 2020 the year of eCommerce success, follow our beneficial marketing tips below.
Sure, it sounds cliche, but using your own original content means way more to your consumers than you may think. This means filling your eCommerce site (and it’s respective social accounts) with content that is all your own. The text, product photos, etc. should be entirely original as this helps to build trust in a consumer and gives your business the professional appearance it needs to attract new and old customers. Think about it. Since reading this paragraph, do you already have a company in mind? If so, you can see how having original content can help with brand recognition as well.
You’ve Got Mail
Email Marketing, you can’t live with it, you can’t live without it. While you may think email marketing seems spammy, results don’t lie and email marketing simply works. Remind your customers of upcoming sales, new products or specials, and so much more with automated email campaigns! Begin by creating an email list, then blast off into success. Plus, if it makes you feel any better, people actually like receiving them. That’s right! Studies have shown that 99% of people check their email at least once daily and that consumers (overall), prefer to interact and get information through email.
Social media marketing is certainly a hot topic these days. Here at NewStyle Digital, we don’t believe organic social posting is everything, however, it can help to make a difference, especially when it comes to eCommerce. Social media is your place to get personal and show just how much your products have an impact on its users. Use these platforms as an opportunity to get creative. Not only should you be using original content here, you should be using user-generated content (UGC) here as well.
Don’t judge a book by it’s cover doesn’t apply to eCommerce websites. Your website layout should be designed to enhance the user experience. The placement and language used should all be tested to see what is most effective. When the interface of a website is easy to navigate AND nice to look at, it encourages a user to make purchases. Hence why it’s so important to have a good looking site! Our most important tip we can offer is to make sure your check out option is easy to find, click, and use. For deeper advice on how to make your website visually pleasing and user friendly, check out our related blog post here.
We hate to get all techie on you, but we can’t help ourselves. Optimizing your eCommerce website really is key in finding success. How do you do this? Use proper SEO tactics! It’s not enough to have a site that looks good. You need to have a site that PERFORMS as good as it looks. Having good SEO helps your site gain a coveted position as one of the highest ranking sites on Google. Trust us when we say, it’s a good feeling.
Time to Talk
These days, marketing is becoming a lot more conversational. So, how can websites incorporate this into their strategy? The answer is simple. Chatbots. A chatbot is a computer program designed to communicate with humans through the internet. Enable this on your site to help your consumers interact with, and receive live help when needed! With so many options and examples out there, it’s pretty simple to find the right one for you. Plus, chatbots aren’t just robotics anymore. You can really make them as personal as you’d like, allowing the customer once again to build trust in your brand and business.
How often do you look up something on the internet from your mobile phone? Studies show that over 50% of searches now happen mobilly, and that number only continues to rise. This means, your eCommerce site has a slim chance of success, or even survival, if it’s not mobilly compatible. But, fear not! This should be a relatively simple task for a skilled web-designer, especially one that often works with eCommerce companies.
Create an App
Speaking of making your site compatible with mobile devices, we advise taking it a step further and creating your very own app! Lot’s of BIG brands such as Amazon, H&M, and Macy’s have developed mobile apps in an effort to give consumers easily-accessible shopping opportunities at their fingertips (literally)! If app creation is not something you’ve looked into, you may want to start. Apps have seen booming success over the past year and depending on your target audience, they could be just the aspect you’re lacking.
Reward the Loyal
If you’re personally part of any loyalty rewards programs, you understand just how valuable they can be. Reward the loyal by implementing a program that allows them to receive the latest offers first, the biggest discounts, and so much more. YOU choose how you’d like it done and THEY get rewarded. See? Everyone wins! In addition to using a loyalty rewards program, don’t forget about the power of giveaways! Not only does this reward the current set of customers you have, but it also brings in a whole new crowd of people.
If you’re hoping for eCommerce success, it’s quite possible to attain it. Have more to contribute to our list? If so, comment below! We’d love to hear your thoughts on the subject.
Looking to work with us? Contact us today to see if we’re the perfect fit!