Are We Too Deep in the AI Matrix? What It Really Means for Marketing
Artificial Intelligence isn’t a distant “future of marketing” trend, it’s already here, and is already shaping the way brands create, communicate, and convert. From captions that write themselves to ad campaigns that adjust without human input, AI has woven itself into the fabric of our industry. The change has been fast, disruptive, and unsettling for […]
Are Your Jeans Good Enough? Sydney Sweeney Doesn’t Think So
In case you missed it: this past week, American Eagle unveiled its “Sydney Sweeney Has Great Jeans” campaign, featuring a playful pun on “genes.” In the advertisement, Sweeney, wearing denim, crossed out a billboard saying “great genes” to read “great jeans.” In a follow-up clip she mentions, “Genes are passed down from parents…My jeans are […]
Campaign in Focus: How NewStyle Digital Brought the Essence Collection to Life
There’s a reason Parlanti remains a global icon in equestrian fashion, and as their longtime digital marketing agency, NewStyle Digital is proud to bring their latest collection to life. Introducing The Essence Collection – a sleek, elevated boot line that redefines what modern riders wear in and out of the ring. Our team was proud […]
NewStyle Digital Partners with Wellington International
NewStyle Digital as partnered with Wellington International – “Home of the Winter Equestrian Festival.” Wellington International, formerly known as Palm Beach International Equestrian Center is considered the most recognizable equestrian sporting venue in the United States. NewStyle Digital will be working alongside Wellington International to redesign their website and create an integrated marketing strategy which […]
Facebook & Instagram Organic Reach for Business Is Dead. Here’s Why, And Other Avenues to Explore
If your business is invested in organic Facebook & Instagram posting, then it’s time to abort the mission, STAT. We get a lot of questions regarding organic social media strategy (particularly Facebook & Instagram), and we’ve given the same responses for the last few years. The biggest concern we’ve had with Facebook & Instagram is […]
Testing Out The Insta360 Go2 On Palm Beach Island (Sample Footage)
Who says work can’t be fun? We tested the Insta360 Go2 camera on Palm Beach Island & the Palm Beach Island Lake Trail to see what the fuss was all about. If you’re unfamiliar with Insta360, they’re a competitor of GoPro. If you want my honest opinion (we are not paid for this), Insta360 is […]