Influencer Marketing Is Cooked: Here’s What’s Replacing It
As social media algorithms shift, brands are going back to the basics, and are discovering that organic reach is far from dead. It’s simply evolved. We’re seeing a powerful trend emerge across industries, from luxury goods to lifestyle brands: strategic influencer partnerships are now the key to scaling authentic engagement and expanding brand visibility without […]
Campaign in Focus: How NewStyle Digital Brought the Essence Collection to Life
There’s a reason Parlanti remains a global icon in equestrian fashion, and as their longtime digital marketing agency, NewStyle Digital is proud to bring their latest collection to life. Introducing The Essence Collection – a sleek, elevated boot line that redefines what modern riders wear in and out of the ring. Our team was proud […]
NewStyle Digital Launches New E-Commerce Website for The Tackeria
WELLINGTON, FL – April 2, 2025 – NewStyle Digital, a premier digital marketing agency specializing in equestrian brands, is proud to announce the successful launch of a cutting-edge e-commerce website for The Tackeria, Wellington’s leading tack shop. This collaboration marks a significant advancement in providing equestrian enthusiasts with an enhanced online shopping experience. The newly […]
The Future of Luxury: Digital Trends Transforming High-End Brands
Luxury brands are embracing digital innovation like never before, blending technology with exclusivity to create seamless, immersive experiences for their high-net-worth customers. From AI-driven personalization to the integration of AR and VR, the online presence of luxury brands is no longer just about aesthetics—it’s about crafting bespoke, high-touch experiences that rival the prestige of in-person […]
NewStyle Digital Partners with Michigan’s Iconic Grand Hotel
NewStyle Digital, a premier luxury marketing and advertising agency specializing in high-end brands, is proud to announce its partnership with the iconic Grand Hotel in Michigan to redesign and redevelop its online gift shop. This collaboration represents a harmonious blend of innovation and tradition, aimed at enhancing the digital shopping experience for the hotel’s distinguished […]
NewStyle Digital Unveils “Ignite Your Passion” Campaign for Parlanti, Integrated with Their New E-Commerce Website
Wellington, Florida / January 1, 2025 NewStyle Digital, a leader in luxury marketing and advertising, is thrilled to announce the launch of Parlanti’s groundbreaking new marketing campaign, “Ignite Your Passion.” This initiative marks a bold step forward for Parlanti, one of the most revered names in equestrian footwear, as it integrates seamlessly with the unveiling […]
NewStyle Digital Partners with Tackeria to Revolutionize Equestrian Retail Marketing
Wellington, FL – December 19, 2024 – NewStyle Digital, the leading digital marketing and advertising agency specializing in fashion, luxury, and equestrian brands, is thrilled to announce its latest partnership with Tackeria, a premier tack shop located in the heart of Wellington, Florida. This collaboration marks a significant step forward in redefining the marketing landscape […]
NewStyle Digital Reports Record-Breaking ’24 Black Friday Week Sales for Clients
Wellington, FL – December 11, 2024 – NewStyle Digital, the premier digital marketing and advertising agency in Wellington, Florida, proudly announces a record-breaking Black Friday Week for its portfolio of high-end clients. Specializing in luxury equestrian brands, showjumping riders, and organizations, NewStyle Digital achieved unprecedented success, driving exceptional results for its clients during the year’s […]
The Influencer Trap – Taking Your Brand’s Marketing Dollars With No Return
“Influence is like a savings account, the more you use it, the less you have.” Influencers, once heralded as authentic voices in the digital world, have increasingly become synonymous with cringe-worthy content. Their constant stream of product endorsements, often lacking genuine enthusiasm, can feel forced and inauthentic. The polished perfection and curated lives they present […]
How Much Should Your Business Be Spending On Advertising?
Determining the optimal online advertising budget for a company can be a complex process, influenced by several factors such as industry, business size, growth stage, marketing goals, and competition. Here’s a comprehensive guide to help companies decide on their online advertising budget: Factors Influencing Online Advertising Budget Industry and Competition: Highly competitive industries often require […]
How We Achieved a 575% ROAS for a Fashion Brand with $150,000+ Monthly Ad Spend
In the highly competitive world of fashion, standing out and driving sales through digital advertising requires a blend of creativity, data-driven strategies, and meticulous execution. Recently, our team embarked on a mission to transform the digital advertising efforts of a burgeoning fashion brand. The results? An impressive 575% Return on Ad Spend (ROAS) with a […]
Dorothy Draper Home Unveils Retail Location at the Grand Hotel in Traverse City, Michigan
Traverse City, Michigan – Renowned for its timeless elegance and iconic design, Dorothy Draper Home has taken another monumental step in its journey, opening a splendid retail location at the illustrious Grand Hotel in Traverse City. This landmark moment marks the fusion of two prestigious names synonymous with luxury, design and sophistication. The Grand Hotel, […]
Marketing & Advertising to Gen-Z Consumers: Here’s How You Do It
The emergence of Generation Z, born between the mid-1990s and early 2010s, has brought about a paradigm shift in consumer behavior. With a unique set of values, preferences, and digital fluency, attracting Gen Z requires innovative and authentic marketing strategies. In this article, we will explore key approaches to capture the attention and loyalty of […]
Shopify Doesn’t Suck Anymore. Here’s Why We Changed Our Minds
In 2017, we wrote an article (that was very popular), called: “5 Reasons Why Shopify Absolutely Sucks“. During that time period, Shopify did in fact suck and we hold that statement dear to our hearts during that particular moment in time. However, despite our prior criticisms, we are now all-aboard the Shopify train. The prior […]
How To Improve Your E-Commerce Email Newsletter Open Rates
Improving email open rates for your e-commerce newsletters is vital for engaging customers and driving sales. Here are actionable strategies to boost those rates and enhance your marketing impact: Compelling Subject Lines: Craft concise, intriguing subject lines that pique curiosity and clearly communicate value. Personalization, urgency, and relevance are key elements to entice recipients to […]
The Art of Marketing Ultra-Luxury Brands: Crafting Exclusivity in a Prestige-Driven Market
In the realm of luxury, a select tier stands apart, commanding an aura of exclusivity that transcends the conventional. This is the realm of ultra-luxury brands, where opulence, craftsmanship, and distinction converge to create an unparalleled experience for the discerning elite. Marketing such esteemed brands requires a nuanced approach, blending sophistication, exclusivity, and innovation to […]
Maximizing Black Friday Revenue for E-commerce: A Comprehensive Guide
Black Friday is one of the most significant shopping events of the year, and for e-commerce companies, it presents a golden opportunity to boost revenue and reach new customers. In this guide, we’ll explore proven strategies to make the most out of Black Friday online. By implementing these tactics, you can ensure that your e-commerce […]
NewStyle Digital Launches Suomy USA’s Luxury Equestrian Helmets into the US Market
NewStyle Digital, a leading digital marketing and e-commerce solutions provider, is proud to announce the launch of Suomy USA’s luxury equestrian helmets in the United States. The partnership between NewStyle Digital and Suomy USA marks a significant milestone in the equestrian industry, bringing top-tier Italian craftsmanship and cutting-edge design to American equestrian enthusiasts. Suomy USA, […]
Mastering the Art of Advertising: Unlocking the Power of ROAS
In the fast-paced world of digital marketing, success hinges on your ability to allocate resources wisely and achieve the best return on investment (ROI). In this quest for profitability, Return on Advertising Spend (ROAS) emerges as the guiding star for advertisers and marketers. Understanding and optimizing ROAS is not just a skill; it’s the lifeline […]
The Importance of Hiring a Professional Company to Update Your WordPress Themes, Plugins, and Framework
In today’s digital age, a strong online presence is essential for any business or individual looking to succeed. WordPress, being one of the most popular content management systems, powers a significant portion of websites worldwide. However, maintaining a WordPress site involves more than just creating and publishing content. Regular updates of themes, plugins, and frameworks […]
Are You Running TikTok Ads? You Should Probably Rethink That
In recent years, social media platforms have become an essential part of marketing strategies for businesses, both large and small. TikTok, the wildly popular short-form video-sharing app, has emerged as a dominant force in the social media landscape. While TikTok’s massive user base presents a significant advertising opportunity, it is essential for small businesses to […]
Navigating Marketing in West Palm Beach, FL: Strategies for Success in Highly-Saturated Areas
In today’s hyperconnected world, marketing plays a vital role in distinguishing businesses from their competitors and driving their success. This holds especially true in highly-saturated areas like West Palm Beach, FL, where the marketplace is bustling with numerous companies vying for the attention of consumers. In such a competitive landscape, understanding the importance of effective […]
5 Benefits Of Using Meta Advertising For Your Business
In today’s digital age, advertising has evolved significantly. With the advent of social media platforms, businesses now have access to a vast array of advertising options to promote their products or services. Meta advertising is one such option that has gained popularity in recent years. In this article, we will explore what Meta advertising is […]
Dorothy Draper Co Signs NewStyle Digital as Agency of Record
Dorothy Draper Co. has designated NewStyle Digital: a West Palm Beach branding and advertising agency as their Agency of Record. NewStyle Digital will be working with Dorothy Draper Co. on a variety of sub-brands including Dorothy Draper Home, Carleton Varney, and Dorothy Draper Fabrics and Wall Coverings. NewStyle Digital aims to integrate a breathe of […]
5 Ways To Maximize Your Black Friday E-Commerce Sales (2022)
The time has come once again, where people camp outside of stores and mercilessly stampede each other through the doorways of best buy to get that new TV for 40% off. You know what time I’m talking about…BLACK FRIDAY time. It’s time to dump that excess inventory, convert it into cold hard cash, and get […]
General Mills, Audi, Pfizer and GM Suspend Twitter Ads – And People Love It
According to recent reports, one of the top advertising firms – IPG Media Brands – has informed their clients to temporarily suspend their Twitter Ads following the Elon Musk takeover. The reasoning provided by IPG was due to the possible instability of the platform with Elon Musk at the helm. Of these brands, it has been […]
Google Universal Analytics Website Tracking Will Stop Working in 2023: Here’s Why You Should Act Now
According to Google, Google’s Universal Analytics will not process any new hits after July, 2023. Google Universal Analytics is the code and tracking platform that most websites have been using for years to track website visitors, referrals, user actions, e-commerce metrics, button clicks, and user flows within their websites. In 2022, Google has released that […]
Here’s How Your Business Can Drive Explosive Online Sales On Black Friday
If your business model is applicable to running a Black Friday Sale, then we’ve got a little tasty treat for you. As most are aware (and potentially scared) of the endless hoards to people bombarding brick-and-mortar stores to get that TV for 50% off, most people have recently resorted to doing their Black Friday shopping […]
COVID-19 & Business: How Upgrading Your Digital Can Help Your Business Thrive
Contrary to what you may be seeing on the news, many businesses are actually KILLING it during COVID-19. Make no mistake, this is no random occurrence. Since February 2020, COVID-19 has completely destroyed lives, businesses, jobs, and has left the world completely upside down and ankle deep in chaos and confusion. For most business owners, […]
The 9 Best Ecommerce Marketing Tips
Without the proper promotional tactics to back up your eCommerce site, your business’s chance of surviving is slim to none. If you’re looking to make 2020 the year of eCommerce success, follow our beneficial marketing tips below. Be Original Sure, it sounds cliche, but using your own original content means way more to your consumers […]
Facebook Ad Hacks To Help Your Ecommerce Company Skyrocket
Hoping for hefty ecommerce growth in the upcoming year? If so, you may want to evaluate your Facebook advertising strategy. If you’re not using these 5 tactics below, you may want to start. Focus on the Headline Did you know over half of all Facebook users share content after merely reading the headline? Yeah, […]
5 Reasons Why Shopify Absolutely Sucks
Updated 12/27/23: Shopify Doesn’t Suck Anymore, Here’s Why We Changed our Minds. Read the article. Shopify is a heavily marketed e-commerce platform that allows merchants to sell their goods and services without any initial investment. Shopify charges a monthly fee between $29 and $299 per month, depending on the level of features you need. […]
This is War: How E-Commerce Companies are Killing Retail Giants
Toys R’ Us, Sports Authority, Gander Mountain, Blockbuster, Macy’s, Sears, and many other retail giants are taking the plunge into the grave after the relentless beatdown that e-commerce companies have been giving them over the past decade. In the ‘good old days’, the consumers (you and I) enjoyed walking into these stores to search, […]
