Influencer Marketing Is Cooked: Here’s What’s Replacing It
As social media algorithms shift, brands are going back to the basics, and are discovering that organic reach is far from dead. It’s simply evolved. We’re seeing a powerful trend emerge across industries, from luxury goods to lifestyle brands: strategic influencer partnerships are now the key to scaling authentic engagement and expanding brand visibility without […]
Campaign in Focus: How NewStyle Digital Brought the Essence Collection to Life
There’s a reason Parlanti remains a global icon in equestrian fashion, and as their longtime digital marketing agency, NewStyle Digital is proud to bring their latest collection to life. Introducing The Essence Collection – a sleek, elevated boot line that redefines what modern riders wear in and out of the ring. Our team was proud […]
NewStyle Digital Launches New E-Commerce Website for The Tackeria
WELLINGTON, FL – April 2, 2025 – NewStyle Digital, a premier digital marketing agency specializing in equestrian brands, is proud to announce the successful launch of a cutting-edge e-commerce website for The Tackeria, Wellington’s leading tack shop. This collaboration marks a significant advancement in providing equestrian enthusiasts with an enhanced online shopping experience. The newly […]
NewStyle Digital Launches LVL: A Premier Equestrian Marketing & Media Agency
WELLINGTON, FL – NewStyle Digital, a leading full-service marketing agency based in Wellington, Florida, proudly announces the launch of LVL (LEVEL), an equestrian-specific marketing, media, advertising, creative, social media, photography, and videography agency. LVL joins the NewStyle Digital family of brands, expanding the company’s expertise and commitment to delivering innovative marketing solutions tailored to the […]
NewStyle Digital Unveils “Ignite Your Passion” Campaign for Parlanti, Integrated with Their New E-Commerce Website
Wellington, Florida / January 1, 2025 NewStyle Digital, a leader in luxury marketing and advertising, is thrilled to announce the launch of Parlanti’s groundbreaking new marketing campaign, “Ignite Your Passion.” This initiative marks a bold step forward for Parlanti, one of the most revered names in equestrian footwear, as it integrates seamlessly with the unveiling […]
NewStyle Digital Partners with Tackeria to Revolutionize Equestrian Retail Marketing
Wellington, FL – December 19, 2024 – NewStyle Digital, the leading digital marketing and advertising agency specializing in fashion, luxury, and equestrian brands, is thrilled to announce its latest partnership with Tackeria, a premier tack shop located in the heart of Wellington, Florida. This collaboration marks a significant step forward in redefining the marketing landscape […]
Elevating Equestrian Brands: Running Marketing Campaigns During Elite Shows
For equestrian brands, visibility during high-profile events like Wellington International, World Equestrian Center (WEC), and HITS Shows is essential to connecting with the sport’s most engaged and influential audience. However, the key to unlocking this visibility lies not just in being present at these events, but in leveraging expertly crafted marketing campaigns that capitalize on […]
NewStyle Digital Reports Record-Breaking ’24 Black Friday Week Sales for Clients
Wellington, FL – December 11, 2024 – NewStyle Digital, the premier digital marketing and advertising agency in Wellington, Florida, proudly announces a record-breaking Black Friday Week for its portfolio of high-end clients. Specializing in luxury equestrian brands, showjumping riders, and organizations, NewStyle Digital achieved unprecedented success, driving exceptional results for its clients during the year’s […]
The Influencer Trap – Taking Your Brand’s Marketing Dollars With No Return
“Influence is like a savings account, the more you use it, the less you have.” Influencers, once heralded as authentic voices in the digital world, have increasingly become synonymous with cringe-worthy content. Their constant stream of product endorsements, often lacking genuine enthusiasm, can feel forced and inauthentic. The polished perfection and curated lives they present […]
NewStyle Digital Partners with Mane Source Media to Propel Showjumping Star Rowan Willis Towards the 2024 Olympics
NewStyle Digital, a leading equestrian marketing and advertising agency, is excited to announce its partnership with Mane Source Media, a prominent equestrian media company, to support the journey of esteemed showjumper Rowan Willis as he gears up for the 2024 Olympics. With a shared passion for the equestrian world and a commitment to excellence, NewStyle […]
How Big Is The Equestrian Market? (Size, Diversity, and Opportunities)
The equestrian world is a rich tapestry woven with passion, tradition, and an undeniable love for horses. Beyond the arena and the racetrack, there exists a vibrant equestrian market that encompasses a diverse array of products, services, and enthusiasts. In this article, we delve into the dimensions of this market, exploring its size, composition, and […]
Parlanti Launches Revolutionary Vegan Riding Boot Collection: The Kent and The Malmo
Leading equestrian footwear brand, Parlanti, takes a bold step towards sustainability and cruelty-free fashion with the unveiling of its latest innovation – the Parlanti Vegan Riding Boot Collection. Comprising two exquisite models, The Kent and The Malmo, this collection signals a groundbreaking shift in the equestrian industry, catering to riders who prioritize ethics and environmental […]
What is Equestrian Marketing?
Equestrian marketing is a specialized branch of marketing that caters to businesses, services, and products within the equestrian industry. This niche field focuses on promoting goods and services related to horses, riding, equipment, events, and everything associated with the equestrian world. From riding gear and horse care products to training services and equestrian events, this […]
The Global Billion-Dollar Landscape of the Equestrian Market
The equestrian market holds a significant economic presence, with a value that has seen steady growth over the years. As of recent estimates, the global equestrian market size hovers in the hundreds of billions (around $300b), reflecting the substantial interest and investment in this niche yet expansive industry. Riding Equipment and Apparel One of the […]
The Art of Marketing Ultra-Luxury Brands: Crafting Exclusivity in a Prestige-Driven Market
In the realm of luxury, a select tier stands apart, commanding an aura of exclusivity that transcends the conventional. This is the realm of ultra-luxury brands, where opulence, craftsmanship, and distinction converge to create an unparalleled experience for the discerning elite. Marketing such esteemed brands requires a nuanced approach, blending sophistication, exclusivity, and innovation to […]
Galloping to Success: Why Equestrian Sports Athletes Need a Website, Branding, and Marketing
Equestrian sports are a world of grace, strength, and passion. Athletes in this domain put in countless hours of training, grooming their horses, and perfecting their technique. But in today’s digital age, talent alone may not be enough to reach the pinnacle of success in equestrian sports. To truly stand out, equestrian athletes should consider […]
NewStyle Digital Launches Suomy USA’s Luxury Equestrian Helmets into the US Market
NewStyle Digital, a leading digital marketing and e-commerce solutions provider, is proud to announce the launch of Suomy USA’s luxury equestrian helmets in the United States. The partnership between NewStyle Digital and Suomy USA marks a significant milestone in the equestrian industry, bringing top-tier Italian craftsmanship and cutting-edge design to American equestrian enthusiasts. Suomy USA, […]
Marketing Strategies for Competitive Equestrian Showjumping Riders
In the world of competitive equestrian showjumping, talent and skill in the saddle are undoubtedly essential. However, in today’s digital age, success in the sport often depends on more than just flawless rounds and impeccable horsemanship. To truly shine in the showjumping arena, riders must also excel in the realm of marketing. In this article, […]
NewStyle Digital Featured in Horse Illustrated
NewStyle Digital has been featured in Horse Illustrated’s “The Ins and Outs of Being a Sponsored Rider“, by Kristina Lotz. Link to Full Article: https://www.horseillustrated.com/the-ins-and-outs-of-being-a-sponsored-rider
NewStyle Digital Partners with Wellington International
NewStyle Digital as partnered with Wellington International – “Home of the Winter Equestrian Festival.” Wellington International, formerly known as Palm Beach International Equestrian Center is considered the most recognizable equestrian sporting venue in the United States. NewStyle Digital will be working alongside Wellington International to redesign their website and create an integrated marketing strategy which […]
NewStyle Digital Launches New Website for Dressage At Devon
NewStyle Digital has released the newly designed website for Dressage at Devon. The newly designed and developed website has a number of customized features that make managing show content, information, and updates a breeze. Besides a drastic cosmetic change to the look, the functions and layouts of the website are specifically designed to be easy […]
NewStyle Digital Unveils New Website for Next Level Performance Center
NewStyle Digital has just launched the new website for one of the most premier equestrian facilities: Next Level Performance Center. Based out of Wellington and Davie, FL, Next Level Performance Center is a private boutique equestrian facility for dressage and show jumping clientele. The state-of-the-art equestrian facility is packed with only the most premium equipment, […]
The Psychology of Marketing Elite Brands: What Marketers Get Wrong
Elite brands like Ferrari, Lamborghini, and Rolex do an extraordinary job marketing their brands, which is why they are dominant within their respective industries and will continue to do so. However, the marketings strategies behind these elite brands didn’t happen by luck or chance, but through harnessing the power of psychology. Don’t get me wrong, […]
Equestrian Marketing: The Powerhouse in Equestrian Sports Marketing
When it comes to developing, marketing, and advertising some of the world’s best known equestrian brands, no one in the industry has left a bigger mark or bigger shoes to fill. Our expertise in equestrian marketing is extensive and has only evolved to be stronger, smarter, and more efficient. We have driven equestrian brands from […]
NewStyle Digital Partners With Phelps Media Group
Since its inception, Phelps Media Group (PMG) has strived to push the boundaries in providing innovative marketing services for its equestrian clientele. In the spirit of staying ahead of the curve and continuing to influence the industry’s forward progress, PMG is proud to announce a fresh and exciting partnership with NewStyle Digital (NSD), a premier […]
Parlanti Sees Over 3000% ROAS on New Facebook & Instagram Ad Campaigns
ABOUT PARLANTI Parlanti produces the world’s most sought after riding boots in the world. Produced in Italy, Parlanti has become the leader in design, quality and craftsmanship of english riding boots. Worn and trusted by the world’s top showjumpers and riders alike, Parlanti continues to lead the way, gracing the equestrian world with continuous wave-after-wave […]
5 Huge Marketing Mistakes Equestrian Companies and Brands Make
1. Overly Relying on Instagram In the last few years, equestrian companies and brands have been relying far too heavily on Instagram as the center of their marketing efforts. We’ve watched this trend explode within the equestrian brand market, and without logical reason. We’ve ran numbers from a wide variety of sources, and we’ve found […]
Equestrian Sponsorships: A Guideline to Getting Sponsored
We receive a lot of emails asking us “How Do I Get Sponsored?” or “What Can I Do to Get Sponsored?“, so I am going to lay down a guideline of key points that are looked at by major companies when it comes to sponsorships, ambassadorships, and affiliates. Most of these guidelines will not only apply to equestrian sponsorships, but […]
NewStyle Digital Takes Equestrian Sport Marketing into the New Age
NewStyle Digital, a website design and digital marketing agency based in Wellington, Florida, is pleased to present their new mission, setting their sights on bringing the equestrian sport market into the spotlight. NewStyle Digital has worked with many top equestrian clients including Parlanti Riding Boots, Kingsland Equestrian, American Equus, Personally Preppy, Sleepy P Ranch, Nicolette […]
Equestrian Real Estate Marketing Tips for Equestrian Real Estate Agents
Equestrian Real Estate Marketing is something that is rarely talked about, as the industry is so niche’ in nature. Within thriving equestrian communities such as Wellington, Florida equestrian real estate a booming business. In a community like Wellington, the opportunities to engage in equestrian real estate are endless. With the popularity of the Winter Equestrian […]
10 Tips to Marketing an Elite Equestrian Brand
Marketing an elite equestrian brand is no walk in the park. Many marketing companies cannot properly market an equestrian brand because they don’t understand how the horse world works. Many equestrian marketing companies cannot properly market an equestrian brand because they don’t fully understand how corporate marketing works. If you’re marketing a small farm or a […]
5 Steps To Starting a Successful Equestrian Business
There are more than enough equestrian businesses that have great concepts and ideas, but are lacking in many areas. Maybe those areas are funds, branding, marketing, online presence, physical presence, or even just lack of business knowledge. Equestrian businesses can vary tremendously in terms of the venture, so we have formulated a generalized 5-step guide […]
